From Wikipedia, the free encyclopedia
Jump to: navigation, search
Adform logo.svg
Founded 2002
Headquarters Copenhagen, Denmark
Area served Worldwide
Industry Ad Serving Solutions
Employees 370+ (2014)
Alexa rank positive decrease 19,778 (April 2014)[1]

Adform is a partner for media agencies, trading desks, advertisers and publishers, offering the world’s only programmatic brand-led media platform to support all aspects of multi-screen brand advertising. Adform’s end-to-end ad tech stack closes the loop by integrating media planning, buying, optimisation and reporting into one place, covering a full-featured demand side platform, rich media and ad serving

Adform was established in 2002 in Denmark, and now has offices in 15 countries: the United States, the United Kingdom, Germany, Sweden, Denmark, Norway, Finland, Spain, Italy, the Netherlands, Belgium, Czech Republic, Poland, Lithuania and Belarus.



Adform was founded in 2002 in Copenhagen, Denmark, by Gustav Mellentin (current CEO), Jakob Bak (current CTO) and Stefan Juricic (current CPO). The company focuses on banner advertising for media buyers. This product was developed in close cooperation with leading media agencies in the region. In 2003, Adform signed GroupM in Denmark and became the official ad-serving partner for both MediaCom and MindShare.

With time the platform grew to encompass a number of applications such as ad serving, media planning, site tracking, rich media and advanced reporting.[citation needed]

International expansion[edit]

In 2005 the company started to expand its client base to Norway and Finland. After launching an office in Stockholm in 2007, Adform made inroads into the Swedish market. Today Sweden is Adform’s biggest market for sales and client services in the group.

The first Adform office outside Denmark was in Lithuania. The founders were introduced to talented system developers in Vilnius back in 2006 and decided to set up an office there. Today all development work is handled in the Vilnius office, which is by far the largest office in the Adform Group, centralising several other vital functions such as customer services, finance and human resources management.

In 2009 Adform opened an office in London, and Gustav Mellentin, the co-founder and CEO of the company, moved there. Since then, the company has successfully grown its international footprint and today has 12 offices across Europe.[citation needed]


Adform is the leader in the Scandinavian market and sales are rapidly increasing in other European countries. The company has offices in the Czech Republic, Denmark, Finland, Germany, Italy, Lithuania, the Netherlands, Norway, Portugal, Spain, Sweden and the UK.[2]

Adform’s main clients are top media agencies and large advertisers like Coca-Cola, P&G, Volkswagen, Orange, Telia, etc. As of 2012, the company has delivered campaigns for over 3,062 clients across 7,542 global web publishers in more than 35 countries.[2]


Adform has business partnerships with Google AdWords, DoubleClick Ad Exchange, Microsoft Advertising, EPiServer, AppNexus, Alchemy Social, and many others.[citation needed]

Awards and recognition[edit]

Gazelle Award[edit]

In April 2009 Adform was selected for the Danish Gazelle Growth Program, which aims to help innovative Danish companies realize their potential in the global market. Adform was named as a Gazelle company in 2009 and 2010 by the Danish newspaper Børsen.[3] The award is given to one of Denmark’s fastest growing companies, which have achieved continuous growth in revenue or gross profit for the last four financial years, and which have, in total, more than doubled revenues or gross profits in the period.[4]


  1. ^ " Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ a b
  3. ^ "'About Adform'". from Adform's own website. 
  4. ^ "Gazelle Requirements". Dagbladet Børsen. 

External links[edit]