Adidas Originals

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Adidas Originals
Type Subsidiary
Industry Casual clothing and accessories
Area served Worldwide
Parent Adidas

Adidas Originals is a line of casual sports clothing, the heritage line of German sportswear brand Adidas[1] specializing in shoes, shirts, coats, bags, sunglasses and other accessories.

The clothing and the accessories are under the categories Superstar, Adicolor among others,they are designed under the Adidas company. There was also a collection named "Originals Denim" by Diesel a concept being trialled in New York and Berlin.[2]

History[edit]

The brand uses the famous Trefoil logo, which was originally used on all adidas products until the company decided in 1997[3] that the trefoil logo would thereafter only be used on heritage products, and was replaced on other products by the Performance logo, which has previously been used on the "Equipment" range of products since 1991.[4] Adidas Originals covers sports fashion styles with strong references to the decades between the 1940s to 1980s. The brand has a distinctively retro old school feel.

An extensive campaign was launched in 2008 to promote the label.

Adidas Originals Worldwide[edit]

There are many adidas Originals Concept Stores around the world (Europe, South America, North America, Asia and Oceania). Adidas had plans to roll out more stores in 2008.In addition in United Kingdom some Adidas stores are located inside of JD Sports stores.[5]

Advertising campaign[edit]

In 2008, a large scale advertising campaign was launched. "[6]

During the campaign Adidas released an advert of a house party with people and celebrities,[7] Such as Katy Perry, B.o.B, Jeremy Scott among others.

The background music is Beggin', a re-edit by Pilooski of the Frankie Valli & The Four Seasons song.

In the same adidas campaign was a Poker game video, the song was believed to be another version of Beggin, however it was not and was in fact an original song made specifically for the video by Boogie Studio, located in Montreal. The song can be found on their blog.

Separate to the house party campaign, adidas also launched the All Day I Dream About Sneakers campaign in late 2008. The campaign was an adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde adidas designer.

In 2010, another adidas Originals commercial was made. The song was 'Why Can't There Be Love' by Dee Edwards remastered by Gilles Peterson

"All Originals Represent" was introduced in 2012 featuring brand ambassadors Nicki Minaj, Jeremy Scott, Big Sean, 2NE1, and Derrick Rose. It focuses on the creative spirit specific to unique cities around the globe.

References[edit]