Adonai Rocha

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Adonai Rocha (born 1958) is a digital marketer, digital media specialist, multimedia professional, journalist, advertiser, photographer.

Adonai Rocha
Adonai.jpg
GigaPan
Brasilia Cathedral by Adonai Rocha.png
World Monument Fund Award

Biography[edit]

Adonai Rocha was born in 1958 in Poços de Caldas, in the state of Minas Gerais, Brazil. Still a child, he moved to Brasilia in 1967 - when the Capital city of Brasilia was still under construction despite its official inauguration in 1960. He attended tech school on Advertising and Graphics and the University of Brasília Communication course in the 70's, than moved to London where he studied photography and film at the Polytechnic of Central London and the British Film Institute. In the 1980s, Adonai worked as reporter for major national magazines and newspapers and later as professional advertiser.

In 1995 he founded an award-winning, educational organization (NGO) in Brasília. He used Information and Communication Technologies - ICTs to foster initiatives on conservation, education, health, human rights, environment protection and social development. In 1998, he received the Paulo Freire Award for the use o ICTs in education.

In 2002 Rocha moved to Africa to use ICTs on educational programs. He was invited by the United Nations (UNDP) to work in Botswana as director of the Teacher Capacity Building TV program. From 2005 to 2006 Rocha worked as ICTs director for ACHAP[Note 1]–collaboration between the Government of Botswana, Bill & Melinda Gates Foundation and Merck Foundation. For his ICTs work, the program has been awarded the Innovative Use of New Media Award,[Note 2] Rhodes University, South Africa.

In 2006 Rocha created different multimedia and web products to promote social and health initiatives such as Dengue and Flu prevention, job bank for disabled persons, global warming and environmentally friendly initiatives, etc.

In 2007 he started using GigaPans[Note 3] photography to help to raise awareness about UNESCO World Heritage, the protection and conservation of World Heritage Properties. GigaPan[Note 4] employs the GigaPan robotic platform for capturing very high-resolution panoramic images. This robotic camera mount was first used by NASA in Mars exploration.

Since 2007 Adonai creates and manages online advertising campaigns, localization, digital strategy, content marketing, SEO, Social Media marketing, email marketing and Ecommerce to promote business and educational partnerships.

In 2010 had his work published on GigaPan Magazine Vol. 2 Issue 2 and exhibited at the Korhausforum in Berne, Switzerland.

GigaPan panoramas were exhibited during Utopia and the Reality of Urbanism in the 20th Century, organisé par le Comité de l’Association Maison blanche et la Section d’histoire de l’art de l’Université de Lausanne, du 29 au 31 octobre 2010, La Chaux-de-Fonds, Switzerland.

The Modern Art Museum of Rio de Janeiro – MAM Rio - exhibited Adonai's photographs about Modernist architecture in the "Horizonte Construído – Fotografia e Arquitetura nas coleções do MAM" exhibit, from December 2010 to January 2011.

In 2012 Adonai developed many educational apps and ebooks for mobile devices on health, special education, arts, and entertainment, available at Apple App Store.

In 2013 Adonai's panoramic photo was selected as the grand-prize winner of the Everyday Preservationist Photo Contest, of the World Monument Fund, in the Sensitive Urban Development category (World Monument Fund), selected by Mark Robbins, Executive Director of the International Center of Photography, New York, NY.

Late 2014 Adonai started Inovamidia a Google Business View Trusted Agency, creating panoramas and virtual tours for business, in Brasília, DF, Brazil.

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