Adorama

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Adorama Camera
Type Retail
Industry Retail
Founded 1976
Headquarters New York City, New York
Products Cameras, video, film, audio, computers, electronics.
Website adorama.com

Adorama is a camera and film store in New York City. Although not as large as more general retailers like Best Buy or Circuit City, the store at 42 West 18th Street, Manhattan, specializing in photo equipment, offers the consumer a better chance of finding a specific model of camera.[1] In 2003, Amazon.com formed a sales alliance with Adorama and Ritz Camera Centers, in a deal to broaden the online retail giant's selection of camera products and accessories.[2]

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[edit] Services

Many serious amateur and professional photographers utilize Adorama's online photo lab service for their digital prints, AdoramaPix, which accepts JPGs and TIFF file input.[3] The lab started out as the 1-hour lab for Adorama Camera over 10 years ago and has been producing professional quality prints from digital images online since 2004. They also offer a system for the sharing of photo albums with contacts. AdoramaPix uses six Noritsu 34PRO printers for all digital printing.

Adorama is owned by Orthodox Jews. In observance of Shabbat, the store is closed and their web store does not process orders, as such practices are forbidden by Sabbath law.[4]

[edit] Industry recognition

In 2005, Forbes.com highlighted Adorama in a "Best of the Web" review,[5] praising both the camera equipment seller's product selection and its dedication to educating photographers on how to elevate their skills, through the "Adorama Academy". However, the review also expressed disappointment with Adorama's website design.

In May 2007, Zagat reviewed two major professional photo equipment suppliers in NYC: Adorama and B&H Photo Video. Regarding Adorama, Zagat wrote the store is a "legendary" Flatiron "gem" that "has everything" new or used "for beginners and professionals."[6]

[edit] See also

[edit] References

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