Adult FriendFinder

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Adult FriendFinder
Commercial? Yes
Type of site Online dating service
Registration Yes
Alexa rank negative increase 512 (April 2014)[1]
Current status Active

Adult FriendFinder (AFF) is an online sex and swinger personals community website. It allows members to meet new friends or sex partners.

The site was founded by Andrew Conru. It claims to have over 30 million members.[2] In 1996, the site was launched as FriendFinder, a more traditional online dating service, but Conru created Adult FriendFinder as a spinoff when members began uploading home-made Internet pornography.[citation needed] FriendFinder has since spawned numerous niche dating sites, including Senior FriendFinder,, and[citation needed]

The parent company had difficulty finding venture capital due to the adult nature of its signature property.[3] In December 2007, the company was sold to the Penthouse Media Group for $500 million.[4] The acquisition is the subject of a 2008 lawsuit by Broadstream Capital Partners, a merchant bank that assists with mergers, alleging Penthouse breached a 2006 contract in order to purchase the company, a claim Penthouse denies.[5]

AFF ranks among the 100 most popular sites in the United States and is a major competitor to leading personals sites such as[6]

In 2009, hip-hop artist Flo Rida debuted the video for "Touch Me" on the site, which his representatives called "a very sexy brand".[7]


Joining and creating a profile is free; however, users cannot access certain features without a paid membership, which comes in three levels, Silver, Gold and VIP. Members can use the blog system to write their own blogs and respond to others in the community. Free members also have access to regular chat lobbies. Paying users can view others' profiles and access communication services such as e-mail, private chat rooms, webcams, blogging, and a webzine. Members can purchase subscription upgrades for benefits such as higher search rankings. Members can broadcast their webcams publicly to each other. Chat room viewers can page the broadcasting member to ask to initiate a personal chat session.

Adult FriendFinder has a popular affiliate programs, whereby webmasters refer users to the site and are compensated up to $1.01 per unique click.[8]

The site won the 2010 XBIZ Award for "Dating Program of the Year".[9]

On September 17, 2013, the parent company FriendFinder Networks Inc. filed for Chapter 11 bankruptcy protection.[10][11]


There is controversy over the true ratio of male to female members. The AFF disclaimer reports that the user database is rarely purged of expired members or those who have not logged on in years, and that they reflect anyone as being "online" if they have logged on within an hour. They have also been criticized for having excessively high numbers of fake profiles and for their stated policy that:

From time to time models who are not site members or expired member profiles are used in external advertising of our sites and thus you should not rely upon the availability of any particular person(s) as being a member of our site in making any membership or payment decisions. [Disclaimer page|*Note About Numbers]

They have also been criticized for a larger-than-average number of members who are prostitutes "looking for clients".[12]

Their matching system counts free members too and the site have also been criticized for presence such members in the list of members suggested to you by automatic matching system.[13]

See also[edit]