Adult hits (sometimes also called variety hits) is a radio format, popular in the early 2000s, that does not adhere to a specific music genre, but instead draws from a wider playlist. Most adult hits stations play a mix of rock (classic and alternative), pop, adult contemporary, and select oldies hits, predominantly drawing on music from the 1970s through the 2000s. Adult hits is akin to classic hits, although the classic hits format uses a slightly older and often narrower playlist (1960s to 1980s).
Companies associated with the format in Canada include NewCap, Rogers, Bell Media, Corus Entertainment, and other various companies. Companies in the United States include Clear Channel Communications, CBS Radio, Cumulus Broadcasting, Newsweb radio, and Entercom.
The format is most famously associated with the Jack FM brand, although the format itself and the Bob FM brand both predate Jack. However, not all stations which implement the adult hits format use these brands — other brands associated with the format include "Frank", "Joe", "Mike", "Ed", "Max", "Mac", "Dave", "Giant", "Simon", "Sam", "Charlie", "Ben", "Freedom", "Pirate" and "Moose FM". The Adult Hits format dates back to 1990 when 98.9 WMMO was launched in Orlando, Florida.
Adult hits stations often go under monikers that consist of "(Male Name) FM", but there are some that use another name such as "Playlist FM" and "Jill FM" in Los Angeles, "My FM", "Rewind," or call themselves "Adult Hits 92.7" after the format itself. Adult hits stations target adults 25-54, and more specifically at 35-44-year-olds. They have a wide playlist consisting of over 1,000 songs consisting of popular hits from the mid-'50s through today. This is one of the reasons the format is currently so popular; it has a wide playlist similar to an MP3 player's capabilities, and radio companies are utilizing this format to compete against such technologies.
While radio companies like to compare adult hits stations to MP3 players, the format is still very different as MP3 players are commercial-free and much more personalized to one's individual tastes. Adult hits stations are just that: only sticking to the hits. Another attribute of adult hits stations is that they have fewer disk jockeys, sometimes even none at all, which makes it even more appealing to radio companies as they won't have to pay as many (or any at all, in some cases) personalities. The stations are simply run by a computer, a playlist on shuffle, and a program director programming the list.
This aspect is debated by many. Some listeners believe that without jocks a station has no personality and therefore no draw, while others consider DJs a nuisance whose absence increases the station's appeal (though such appeal would just as easily be interrupted by obligatory bumpers, station identification and advertising). Another common criticism of the DJ-less format is that song information, such as titles and artists, are not usually mentioned on-air, making it difficult for a listener to track down an unfamiliar song. To counter this, many Adult hits stations utilize both an online feed and, generally, a 24-hour playlist provided on their website, which updates itself automatically as each new song is played. Often, due to the strict playlist, no requests are taken.
Note: the below listing of radio stations is subject to change.
|Location||Call sign||Frequency||Brand Name|
|Belleville, Ontario||CJOJ||95.5 FM||"95-5 Hits FM"|
|Brockville, Ontario||CJPT||103.7 FM||"Bob FM"|
|Calgary, Alberta||CJAQ||96.9 FM||"Jack FM"|
|Edmonton, Alberta||CKNG||92.5 FM||"Joe FM"|
|Espanola, Ontario||CJJM||99.3 FM||"Moose FM"|
|Halifax, Nova Scotia||CFLT||92.9 FM||"Jack FM"|
|Kawartha Lakes, Ontario||CKLY||91.9 FM||"Bob FM"|
|Kelowna, British Columbia||CJUI||103.9 FM||"Juice FM"|
|London, Ontario||CHST||102.3 FM||"Bob FM"|
|Montreal, Quebec||CKDG||105.1 FM||"Mike FM"|
|North Bay, Ontario||CFXN||106.3 FM||"Moose FM"|
|Ottawa, Ontario||CKKL||93.9 FM||"Bob FM"|
|Parry Sound, Ontario||CKLP||103.3 FM||"Moose FM"|
|Regina, Saskatchewan||CKCK||94.5 FM||"Jack FM"|
|Saskatoon, Saskatchewan||CFWD||96.3 FM||"Cruz FM"|
|Smiths Falls, Ontario||CJET||92.3 FM||"Jack FM"|
|St. John's, Newfoundland and Labrador||CKSJ||101.1 FM||"101.1 Coast FM"|
|Timmins, Ontario||CHMT||93.1 FM||"Moose FM"|
|Toronto, Ontario||CHBM||97.3 FM||"boom 97-3"|
|Vancouver, British Columbia||CKLG||96.9 FM||"Jack FM"|
|Vaudreuil-Dorion, Quebec||CJVD||100.1 FM||"CJVD 100,1"|
|Victoria, British Columbia||CHTT||103.1 FM||"Jack FM"|
|Wainwright, Alberta||CKWY||93.7 FM||"Wayne FM"|
|Winnipeg, Manitoba||CFWM||99.9 FM||"Bob FM"|
|Location||Call sign||Frequency||Brand Name||Website|
|Mexico City||XHDFM||106.5 FM||"Mix 106.5"|
- Oxfordshire, England – Jack FM
- Cambridgeshire, England – Affinity
- West Leicestershire, England – Oak FM
- Coventry, England – Touch FM
- The Netherlands – Jack FM
- Gdynia, Poland – Jack FM
- Berlin, Germany – Jack FM
- Vienna, Austria – Radio 88.6
- New Zealand (Nationwide) – Classic Hits FM
- Adult album alternative
- Adult contemporary music
- Classic hits
- Freeform (radio format)
- Variety hits