Advanced Processing & Imaging

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Advanced Processing & Imaging, Inc.
Type Private company
Industry Software, Document management
Founded 1996
Headquarters Boca Raton, Florida
Key people Juan Rodriguez, President & CEO
Douglas Kahn, CFO
Products OptiView
Information Gateway Suite
Employees 26

Advanced Processing & Imaging (API) is a software developer and provider of document management (EDM), enterprise content management (ECM), records management, workflow automation and business process management (BPM) solutions for public and private organizations.[1] API is headquartered in Boca Raton, Florida. The company is a certified IBM Business Partner and Microsoft Gold Partner,.[2]

Advanced Processing & Imaging, Inc. (API), is a software developer and provider of document management and workflow automation solutions. The company specializes in automating the classification, retrieval, and distribution of the documents that power business operations. API solutions contribute to a significant reduction in the amount of paper that government and businesses consume, bringing organizations closer to becoming “green.”

API's approach emphasizes the streamlining of business operations without requiring an overhaul in existing processes. The company's flagship offering, OptiView®, integrates with line-of-business applications without any custom programming to automatically present information relevant for the task at hand.

API has maintained USA-based R&D and technical support since its inception. The API portfolio also includes agenda administration, public information portals and secure online billing statements. The company is a certified IBM® Business Partner, Microsoft® Gold Partner and Microsoft® ISV.


Advanced Processing & Imaging was founded in January 1996 by Leonard Ferro, Juan Rodriguez, Lonnie Sanders and Bob Sarneli. The origins of the company are traced back to 1995, when Rodriguez and Sanders received a request by Carnival Air Lines for a solution that would streamline the management of traveler tickets. On the heels of their success with Carnival, the duo went on to sell the solution they developed with the help of Ferro and Sarneli to LensCrafters, NuTone, and National Sanitary (a division of Georgia-Pacific).

In 2005, Rodriguez spearheaded the company’s technical evolution to provide software solutions via the cloud and entrusted aspects of business management to career executives. In 2007, there was an infusion of venture capital to assist with growth. In April 2010, Rodriguez reclaimed the reins of API as President & CEO.

Sector Impact[edit]

API's proprietary technology is currently being used by thousands of employees in municipalities, government agencies, court systems and public school districts in the U.S. and abroad to streamline administrative operations and reduce operating expenses. API tools also provide simplified access to public information for hundreds of thousands of citizens.

In the education sector, API solutions help public schools streamline their services to students and their guardians, improve collaboration among administrative staff, reclaim budgets toward teaching resources, and drastically reduce bureaucracy and waste in the interactions between school districts and State governing bodies.

In the government sector, API solutions are used by municipalities to facilitate their mission of delivering transparency in government. API are leveraged by virtually every single department in local government agencies to simplify citizen access to public information, streamline all types of government paperwork, and automate administrative operations. In addition to helping minimize bureaucracy (and citizen frustration), API’s solutions help agencies manage budget constraints more efficiently and reduce operating expenses.

Notable Milestones[edit]

2013 – President & CEO, Juan Rodriguez, wins the Technology Leaders of the Year Award in the Technology Executive category. The award is administered by the Greater Miami Chamber of Commerce.
2013 – Headquarters relocated to larger offices in Boca Raton, FL to accommodate expansion and growth.
2008 – OptiView ECM is certified by the Joint Interoperability Test Command as compliant with the U.S. Department of Defense 5015.2-STD for Records Management.
2007 – OptiReports is unveiled as a fully configurable audit trail tool.
2006 – OptiWorkFlow is launched as a business process management (BPM) tool, helping companies automate their heavily manual and data-intensive workflows.
2002 – AgendaMaker is introduced to meet the agenda management needs of City Clerks.
1996 – Advanced Processing & Imaging is formed by Leonard Ferro, Juan Rodriguez, Lonnie Sanders and Bob Sarneli.
1995 – OptiView ECM and OptiSpool are developed for Carnival Air Lines to address document management and reporting needs.

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