Adversarial purchasing

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Adversarial purchasing is a form of strategic management designed to increase competition for a buyer's business in business-to-business relationships while simultaneously lowering the firm's dependence on a single supplier. Successful implementation of this strategy can lower the firm's prices and raise the service and attention from its suppliers.[1]


  1. ^ Biemans and Brand, Wim G. and Maryse J. "Reverse Marketing: Synergy of Purchasing and Relationaship Marketing". Retrieved 7 December 2012. 

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