Adversarial purchasing is a form of strategic management designed to increase competition for a buyer's business in business-to-business relationships while simultaneously lowering the firm's dependence on a single supplier. Successful implementation of this strategy can lower the firm's prices and raise the service and attention from its suppliers.
- Biemans and Brand, Wim G. and Maryse J. "Reverse Marketing: Synergy of Purchasing and Relationaship Marketing". http://www.arraydev.com/. Retrieved 7 December 2012.