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Advertainment is the use of various forms of entertainment (television shows, movies, songs, etc.) to promote products or brands. An example would be product placement in a film. The word is a portmanteau of the advertising and entertainment.
- Russel, C.A. "Advertainment: Fusing Advertising and Entertainment." Michigan: Yaffe Center, 2007. http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/downloads/Advertainment_teaching_materials.pdf
- Fields, Tim; Cotton, Brandon (2011-12-12). Social Game Design: Monetization Methods and Mechanics. Taylor & Francis. pp. 163–. ISBN 9780240817668. Retrieved 6 December 2013.
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