Advertising Standards Authority (South Africa)

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Advertising Standards Authority of South Africa (ASA)
Abbreviation ASA
Formation 1968
Legal status Non-profit organization
Purpose Manage South Africa's voluntary, self-regulating system of advertising
  • South Africa
Region served
South Africa
Website ASA home

The Advertising Standards Authority of South Africa, (abbreviated ASA) is an independent entity organized and financed by members of the marketing communications industry of South Africa. Its purpose is to manage South Africa's voluntary, self-regulating system of advertising.[1] The ASA works with a variety of marketing communication industry stakeholders to ensure that advertising content in the country meets the requirements of its Code of Advertising Practice and to control advertising content in the South African public's interest.[2] The ASA of South Africa's Code of Advertising Practice is based on the Consolidated ICC Code of Marketing and Advertising Communication Practice prepared by the International Chamber of Commerce.[3] Member organizations, including advertisers, advertising agencies, and the media agree upon advertising standards in the ASA code and work to effect the swift correction or removal of any advertising that fails to meet their agreed-upon standards.[2]

Member organisations include:[2]

Notable rulings[edit]


External links[edit]