Advertising account executive
An advertising account executive is an employee of a advertising agency who acts as the main link between one or more clients and the rest of the agency. The executive is primarily responsible for the day to day running of one or more client's advertising campaigns.[1][2] An "advertising account executive" could also work directly for the media companies (newspaper, radio, TV, cable, billboards, internet, etc.). In this case, the primary responsibility is to educate business owners on how the agencies media can help them increase their business.
Job positions and titles for advertising account executives might include Account Co-ordinator, Business Co-ordinator, Account Manager, Business Manager, Account Director, Business Director, Group Account Director, Group Business Director, Client Service Director.
[edit] References
- ^ http://ww2.prospects.ac.uk/p/types_of_job/advertising_account_executive_job_description.jsp, Prospects, Advertising account executive: Job description and activities, Job description, Retrieved January 24, 2011.
- ^ https://nextstep.direct.gov.uk/Searchresults/Pages/default.aspx?k=Advertising+account+executive, Direct Gov, Next Step, Advertising Account Executive, Retrieved January 24, 2011.
 |
This job-, occupation- or vocation-related article is a stub. You can help Wikipedia by expanding it. |
