Aegis Group
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| Type | Public (LSE: AGS) |
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| Industry | Media |
| Founded | 1968 |
| Headquarters | London, United Kingdom |
| Key people | John Napier, Chairman Jerry Buhlmann, CEO |
| Revenue | £1,459.4 million (2010)[1] |
| Operating income | £192.2 million (2010)[1] |
| Net income | £122 million (2010)[1] |
| Employees | circa 16,578 (2010)[2] |
| Subsidiaries | Aegis Media Carat Vizeum iProspect Apollo Marketing Isobar Posterscope |
| Website | www.aegisplc.com |
Aegis Group plc (LSE: AGS) is a global media and digital marketing communications group. Aegis plc has two operating businesses, Aegis Media (Carat, Vizeum, Posterscope, Isobar and iProspect) and Aztec, the scan-based market and consumer insights company. Aegis Group plc shares are listed on the London Stock Exchange (AEGS.L)..
Aegis media has 5 media companies under the group - Carat, Isobar, Vizeum, Posterscope and iProspect.
Their services include communications strategy through digital creative execution, media planning and buying, brand tracking and marketing analytics.
Carat is the world’s largest independent media communications company, employing over 10,000 people in 82 countries across the world. Vizeum, the challenger media brand, has a pioneering approach to communications. Isobar is the world’s first global digital marketing network, providing Full Service Digital & Online Marketing services. iProspect, is a leading global digital performance marketing agency focusing on on-line search marketing. Posterscope operates in the out-of-home sector.
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[edit] History
The business can be traced back to the founding in France in 1966 by Gilbert Gross of the media agency Centrale d'achats radio, affichage, télévision (Carat).[3]
In 1979 WCRS Group was formed as an advertising agency and in 1984 WCRS Group acquired Carat. WCRS Group became one of the fastest growing marketing services groups of the 1980s.[4]
WCRS Group was led by Peter Scott—the ‘S’ of WCRS[5]— who went on to found Aegis in 1989 as a separate company based on the original WCRS media buying division which itself was centred around the French media business Carat.
The old WCRS agency has re-emerged as part of the Engine Group[6].
In 1990, the name of the company was officially changed from WCRS to Aegis Group.[3]
[edit] Operations
Aegis has the following main businesses:[7]
- Carat: the media communications specialist
- Isobar: a global digital marketing network
- iProspect: a global digital performance marketing agency implementing fully integrated digital campaigns
- Posterscope: an out-of-home media specialist
- Vizeum: a so-called challenger media brand
- Apollo marketing: a promotional marketing agency
- PSI Advertising: a specialist in international out-of-home advertising.
Carat provides the following services:
- Communications strategy & consultancy
- Consumer insight and media research solutions
- Digital media planning & buying
- Data analysis & evaluation
- Implementational media planning and buying across all media
- Digital search management (PPC, SEO)
- Digital consultancy including email, mobile, affliliates and site-build, SEO and igital creative solutions through the Isobar network
- Media sponsorship - creation, negotiation and management
- Branded content - creation, negotiation and management
- Event sponsorship - creation, negotiation and management including bespoke event creation
- Sport sponsorship - creation, negotiation and management
- Customer communications planning
- Direct response planning and buying
- Business-to-business media planning and buying
- Carat is also one of the agencies who provide Global advertising forecasts [8]
[edit] Ownership
French corporate Vincent Bolloré, through his holding company the Bolloré Group, is the single largest shareholder, controlling 26.52% of the issued share capital as at March 16, 2011.
[edit] Governance
The company is governed by a board of directors, whose current members include John Napier (Chairman), Jerry Buhlmann (CEO, Aegis group plc and Aegis Media), Harold Mitchell (Executive Chairman, Aegis Media Pacific), Nick Priday (Chief Financial Officer), Robert Philpott (CEO, Synovate), and 5 other non-executive Directors.
[edit] References
- ^ a b c Preliminary Results 2010
- ^ Aegis: People
- ^ a b A History of Firsts
- ^ Simon Marquis, Full service will never be resumed, Guardian, February 19th 2007
- ^ Caroline Marshall, Ad hoc: Agency warhorses come charging back for buyout, Daily Telegraph, April 12, 2004
- ^ Dan Sabbagh, Agency finds new power in Engine, Times, November 18, 2005
- ^ Aegis business overview
- ^ Carat forecasts for worldwide advertising expenditure in 2012,[1]
[edit] External links
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