Aero Biscuits

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Aero Biscuits or Nestlé Aero Biscuits is an aerated-chocolate-and-biscuit family of products based on Nestlè's popular Aero product line.

About[edit]

On 25 April 2011, Nestlé released the first flavour of Aero Biscuits onto the market in The United Kingdom and Ireland.[1] The product consists of Aero aerated chocolate, along with several sphere-shaped pea-sized biscuits nestled in a milk chocolate coating.

On 21 May 2012, Nestlé released two additional flavours of Aero Biscuits onto the market in The United Kingdom and Ireland. The two flavours are Aero Orange Biscuits, and Aero Mint Biscuits (Aero Mint is Aero Chocolate's best-selling flavour). Aero Orange Biscuits consist of a layer of aerated-milk chocolate, orange-coloured orange-flavoured aerated-chocolate, along with several sphere-shaped pea biscuits nestled in the chocolate. Aero Mint Biscuits consist of a layer aerated-milk chocolate, green-coloured mint-flavoured chocolate along with several pea biscuits nestled in the chocolate.

The Aero Biscuits product line contains no artificial colours, flavours, or preservatives and has 99 calories per bar.[2]

Advertising[edit]

Immediately following the release of Aero Biscuits, Nestlé began to heavily market and advertise the product line on 1 May 2011. Most television and print advertisements featured well-known British actor, Tom Adams. Adams was featured in a series of advertisements for the product line. The advertisements were broadcast throughout The United Kingdom and Ireland. The series of television advertisements were produced by Dublin, Ireland advertising agency DDFH+B.[3]

References[edit]

  1. ^ "NESTLE INTRODUCES NEW AERO BISCUITS". The Food and Drink Innovation Network. Retrieved 18 April 2013. 
  2. ^ "Nestlé to launch new mint & orange bubbly biscuits". TalkingRetail. Retrieved 18 April 2913.  Check date values in: |accessdate= (help)
  3. ^ "Nestlé Aero Biscuit: The Alternative". Ads of the World. Retrieved 18 April 2013. 

See also[edit]