Affinity Labs

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Affinity Labs Inc.
Type Public
Founded 2006
Headquarters San Francisco, California, U.S.
Owner Monster.com
Website affinitylabs.com
Available in multilingual
Current status active

Affinity Labs is a company that builds social networking sites for niche groups such as firefighters, police officers, nurses and the Armed Forces.[1] In January 2008, Affinity Labs was acquired by Monster Worldwide for US$61 million.[2]

Affinity Labs sites have over a million registered members, as of January 2008.[1] PoliceLink, aimed at law enforcement personnel, is one of Affinity Labs' most active sites with over 717,000 unique visitors per month.[3] Other sites include: SalesHQ, ArtBistro, TheApple, FireLink, NursingLink, InsideTech, GovCentral, IndiaOn, Excelle, AllHealthCare, and the European communities, HMForces.co.uk, ProNurse, and WerPflegtWen.

In 2008 after Monster acquired Affinity Labs, it then bought a French military website, Armees.com for an undisclosed fee, then transferred the site to its Affinity Labs social networking vertical.[4]

Affinity Labs still successfully operate across North America but in March 2012 it shut down its European operations. Despite HMForces.co.uk[5] being its most successful vertical, and having shared resources with Military.com, the global recession did not assist its longevity. HMForces.co.uk still has a strong presence on social networking sites[6] to this day, evidence of its popularity. Further references to this military vertical can be found on UK e-commerce sites,[7] and there is also a HMForces blog[8] still surviving despite it not being updated regularly.

History[edit]

Affinity Labs was founded by Christopher Michel[9] in 2006 after he sold Military.com to Monster in 2004 for $40 million.

The Mayfield Fund[10] and Trinity Ventures invested in Affinity Labs prior to its Monster Worldwide buyout.[11]

2010-12, the current President of Military Advantage and Vice President of Monster Worldwide,[12] former Navy Admiral Terry McCreary oversaw the military Affinity operations in Europe which had a product manager in London reporting to the former Admiral in the US. [1] However, this operation was closed down in 2012.

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