Affinity Labs
| Type | Public |
|---|---|
| Founded | 2006 |
| Headquarters | San Francisco, California, U.S. |
| Owner | Monster.com |
| Website | affinitylabs.com |
| Available in | multilingual |
| Current status | active |
Affinity Labs is a company that builds social networking sites for niche groups such as firefighters, police officers, nurses and the Armed Forces.[1] In January 2008, Affinity Labs was acquired by Monster Worldwide for US$61 million.[2]
Affinity Labs sites have over a million registered members, as of January, 2008.[1] PoliceLink, aimed at law enforcement personnel, is one of Affinity Labs' most active sites with over 717,000 unique visitors per month.[3] Other sites include: SalesHQ, ArtBistro, TheApple, FireLink, NursingLink, InsideTech, GovCentral, IndiaOn, Excelle, AllHealthCare, and the European communities, HMForces.co.uk, ProNurse, and WerPflegtWen.
[edit] History
Affinity Labs was founded by Christopher Michel[4] in 2006 after he sold Military.com to Monster in 2004 for $40 million.
The Mayfield Fund[5] and Trinity Ventures invested in Affinity Labs prior to its Monster Worldwide buyout.[6]
[edit] References
- ^ a b Monster buys community site, Affinity Labs, for significant $61M
- ^ Monster buys S.F. Web operator Affinity for $61 million
- ^ Web Site Audience Profiles from Quantcast
- ^ Affinity Labs, Inc.: Private Company Information - BusinessWeek
- ^ http://www.mayfield.com/newsarticles/2006-12-04_mayfield_announces.htm
- ^ "Monster Worldwide Expands Reach Through Strategic Acquisition of Online Community Sites"
