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Affinity fraud includes investment frauds that prey upon members of identifiable groups, such as religious or ethnic communities, language minorities, the elderly, or professional groups. The fraudsters who promote affinity scams frequently are – or pretend to be – members of the group. They often enlist respected community or religious leaders from within the group to spread the word about the scheme, by convincing those people that a fraudulent investment is legitimate and worthwhile. Many times, those leaders become unwitting victims of the fraudster's ruse.
These scams exploit the trust and friendship that exist in groups of people who have something in common. Because of the tight-knit structure of many groups, it can be difficult for regulators or law enforcement officials to detect an affinity scam. Victims often fail to notify authorities or pursue their legal remedies, and instead try to work things out within the group. This is particularly true where the fraudsters have used respected community or religious leaders to convince others to join the investment.
Many affinity scams involve "Ponzi schemes" or pyramid schemes, where new investor money is used to make payments to earlier investors to give the illusion that the investment is successful. This ploy is used to trick new investors to invest in the scheme and to lull existing investors into believing their investments are safe and secure. In reality, the fraudster almost always steals investor money for personal use. Both types of schemes depend on an unending supply of new investors; when the inevitable occurs, and the supply of investors dries up, the whole scheme collapses and investors discover that most or all of their money is gone.
Affinity frauds can target any group of people who take pride in their shared characteristics, whether they are religious, ethnic, or professional. Agencies such as the U.S. Securities and Exchange Commission have investigated and taken action against affinity frauds targeting a wide spectrum of groups. Some of the cases include the following:
- On November 16, 2007, Michael Owen Traynor a Bradenton, Florida, investment broker, who had found many of his clients though his church and private school social circles, was arrested on a first degree felony grand theft charge that he had stolen $6.5 million from his investors. It is believed Traynor stole funds from at least 34 clients in Sarasota, Manatee and Hillsborough counties between 2001 and February 2007. Traynor was subsequently sentenced to 12 years in Florida state penitentiary.
- "Armenian-American community loses $19 Million": The SEC's complaint alleges that this affinity fraud targeted Armenian-Americans with little investment experience, for some of whom English was a second language.
- "Criminal charges against South Florida man for $51.9 million fraud": African American victims of this investment scheme were guaranteed that their investments would generate a 30% risk-free and tax-free annual return.
- "'Church Funding Project' costs faithful investors over $3 Million": This nationwide scheme primarily targeted African-American churches and raised at least $3 million from over 1000 investing churches located throughout the U.S. Believing they would receive large sums of money from the investments, many of the church victims committed to building projects, acquired new debt, spent building funds, and contracted with builders.
- "Baptist investors lose over $3.5 Million": The victims of this fraud were mainly African-American Baptists, many of whom were elderly and disabled, as well as a number of Baptist churches and religious organizations located in a number of states. The promoter (Randolph, who was a minister himself and who is currently in jail) promised returns ranging between 7 and 30%, but in reality was operating a Ponzi scheme. In addition to a jail sentence, Randolph was ordered to pay $1 million in the SEC's civil action.
- "More than 1,000 Latin American investors lose over $325 Million": The victims sought low-risk investments. Instead, the promoter (who has been sentenced to 12 years in prison) misappropriated their funds and lied about how much money was in their accounts.
- "125 members of various Christian churches lose $7.4 million": The fraudsters allegedly sold members non-existent "prime bank" trading programs by using a sales pitch heavily laden with Biblical references and by enlisting members of the church communities to unwittingly spread the word about the bogus investment.
- "$2.5 million stolen from 100 Texas senior citizens": The fraudsters obtained information about the assets and financial condition of the elderly victims who were encouraged to liquidate their safe retirement savings and to invest in securities with higher returns. In reality, the fraudsters never invested the money and stole the funds.
- On December 11, 2008, Bernard Madoff, an American businessman, was arrested on charges of securities fraud, having been turned in by his own sons after allegedly telling them his business was a "giant ponzi scheme". According to the New York Post, Madoff "worked the so-called 'Jewish circuit' of well-heeled Jews he met at country clubs on Long Island and in Palm Beach." Additionally, one of Madoff's middlemen was J. Ezra Merkin of Ascot Partners. According to Samuel G. Freedman of the New York Times, Merkin was prominent in the Modern Orthodox community. This allowed him to defraud institutions such as Yeshiva University, Kehilath Jeshurun Synagogue, the Maimonides School, Ramaz and the SAR Academy.
- On July 27, 2009, Earl Jones was arrested for fraud in Montreal. His clients were English-speaking elderly in Quebec. On August 14, 2009, CTV and CBC Radio One News reported that investors with Hershey Rosen are also suspected of being defrauded. Like the Jones investors, they too are Anglophones in Quebec.
- On December 15, 2011, the U.S. Securities and Exchange Commission (SEC) filed federal Case Number: 2:2011cv01165 reported, by Federal Agents to be the single largest fraud ever in the state of Utah, Case Number: 2:2011cv01165 against a father and son; Allen and Wendell Jacobson, of Fountain Green, Utah as well as the company that the two were said to be running, Management Solutions Inc, claiming that it was a $220 million Ponzi operation that was targeting the members of the LDS Church. 
- A 2012 article in The Economist reports that Utah is believed to have the highest per-capita rate of affinity fraud in the U.S. due to about two-thirds of the state's residents being members of the LDS Church. Authorities estimate affinity fraud cost Utahans an estimated $1.4 billion in 2010 alone, an average of about $500 per resident.
- U. S. Security and Exchange Commission, "Affinity Fraud:How To Avoid Investment Scams That Target Groups"
- Alpert, Lukas (December 13, 2008). "Investor Furor Over ‘$50B Scam’". Retrieved 17 April 2015.
- http://www.ksl.com/?nid=960&sid=18526079 | KSL.COM Father, son used Mormon connections to commit $220M Ponzi scheme
- http://www.youtube.com/watch?v=dB7nkeHxpPA | District Court in Utah accusing Wendell Jacobson and his son Allen of running a $220 million Ponzi scheme dating back to at least January 2008
- http://www.sec.gov/news/press/2011/2011-266.htm | SEC Halts Father-Son Ponzi Scheme in Utah Involving Purported Real Estate Investments
- http://www.businessweek.com/news/2011-12-16/sec-says-utah-family-used-mormon-ties-for-220-million-fraud.html | Bloomberg Business News: SEC Says Utah Family Used Mormon Ties for $220 Million Fraud