Affordable Art Fair

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AAF logo.
Affordable Art Fair, Paris, France, 2010.

The Affordable Art Fair (AAF) is an international, contemporary art fair held in different cities around the world.

Overview[edit]

First launched in Battersea Park, London, England, in 1999, Affordable Art Fairs now take place in Hampstead (London), Bristol, New York, Seattle, Mexico City, Amsterdam, Brussels, Rome, Milan, Hamburg, Stockholm, Singapore, and Hong Kong. The fairs take place annually – with the exception of Battersea and New York, which hold spring and autumn editions – and run across four days. Affordable Art Fairs all run talks programmes and artist-led workshops, and most provide art-based activities for children too.

Founded by Will Ramsay (founder of PULSE, co-founder of the Hong Kong art fair Art HK, and co-owner of India Art Fair[1])[2] the Affordable Art Fair was organised as an alternative to the traditional gallery scene. With its price ceiling of £4,000/€5,000/$10,000, the fair aims to appeal to and make art accessible for all.

Globally over 1 million people have visited an Affordable Art Fair and bought over £155/$250/€185 million of art.[3]

History[edit]

The first fair launched in Battersea Park in London in October 1999, where 10,000 visitors attended the event and almost £1 million worth of art was sold[4] That figure just about tripled by the fair’s third edition,[4] and now, up to 22,000 people go to each London fair to see the art exhibited by 120 British and international galleries.

The Affordable Art Fair then launched a second event in Battersea Park to showcase different artists from the October event. In the same year, a fair was established in Bristol. Taking place in May, it attracts around 7,000 visitors over three days.

In 2002, the Affordable Art Fair launched a fair in New York, which has grown to attract audiences of over 12,000 people.

In 2007, the company began to expand within Europe, starting with the launch of a fair in Amsterdam.[5] Affordable Art Fairs now take place around the world, with fairs in numerous cities spread across four continents. 2012 saw the Affordable Art Fair launch in five new cities and it launched in Hong Kong in 2013.[citation needed]

In 2012, for the third year in a row, the Affordable Art Fair was voted a CoolBrand[6] in the UK, alongside other brands such as Apple, Nikon, Prada and Sony Music as nominated by the British public and the CoolBrands Expert Council.

Facts[edit]

Affordable Art Fair Battersea Spring Edition 2012
  • Date held: 10–13 March 2012
  • Date established: March 2001
  • 21,000 visitors attended
  • 114 galleries exhibited
  • £40.3 million worth of art sold
Affordable Art Fair New York City Spring Edition 2012
  • Date held: 18–22 April 2012
  • Date established: 2001
  • 77 galleries exhibited
  • 12,000 visitors attended
  • Broke both its sales and attendance records
Affordable Art Fair Brussels 2012
  • Date held: 9–12 February 2012
  • Date established: 2009
  • 77 galleries exhibited
  • 13,000 visitors attended
Affordable Art Fair Bristol 2012
  • Date held: 14–16 May 2012
  • Date established: May 2001
  • 53 galleries exhibited
  • 7,000 visitors attended

See also[edit]

References[edit]

  1. ^ India Art Fair, India.
  2. ^ David Franchi "The Affordable Art Fair 2012 in London" Demotix, March 16, 2012
  3. ^ "Affordable Art Fair gets even more affordable". Croydon Guardian, October 3, 2012.
  4. ^ a b Mike Collett-White, "Affordable art fair seeks to lure new buyers". Reuters, October 19, 2007.
  5. ^ "Affordable Art Fair – Amsterdam – Contemporary Art Fair" Happy Hotelier, October 29, 2008
  6. ^ "Affordable Art Fair". CoolBrands, UK, 2012.

External links[edit]