||This article appears to be written like an advertisement. (September 2013)|
|This article relies on references to primary sources. (September 2013)|
|Type||Subsidiary of Africell Holding|
|Founded||The Gambia 2001
Sierra Leone 2005
Democratic Republic of the Congo 2012
|Headquarters||Banjul, The Gambia
Freetown, Sierra Leone
Kinshasa, Democratic Republic of the Congo
|Key people||-Alieu Badara Mbye
CEO (The Gambia)
CEO (Sierra Leone)
Démocratic Republic of the Congo
Africell Holding fully owns three mobile subsidiaries; Africell Gambia, Africell Sierra Leone and Africell DRC (Democratic Republic of the Congo) with a combined active subscriber base of over 7 million as of Q4 2013.
Africell is expecting to end the year 2014 with close to 11 million active subscribers, placing Africell amongst the largest privately owned telecom companies in Africa.
All three operations have 3G licenses; both The Gambia and Sierra Leone are 3G operational with DR Congo to finish 3G deployment before the end of Q2 2014. Africell is actively looking to expand into a minimum of 2 new countries over the coming 2 years, which would allow it to reach 15 million active subscribers.
- 1 Africell Gambia
- 2 Africell Sierra Leone
- 3 Africell DRC (Democratic Republic of the Congo)
- 4 References
Every other Gambian is an Africell subscriber; in a market with four operators, Africell holds a 69% market share as of Q3 2013.
As of December 2013, Africell holds 1.1 million active subscribers, out of a population of two million, and covers 95% of the Gambian territory.
The company has been the market share leader continuously since 2006 despite the advent of two new operators in 2007 and 2009.
Africell 2G license (900/1800Mhz) was renewed in 2009 for 20 years with the granting of a renewable 3G license for the same period.
A stable and attractive macroeconomic landscape
Gambia’s stable political and economic backdrop provides an attractive investment environment, with an expected 2014 GDP growth of c.8.5%.
The State has a track record of pro-market economic policies that favors foreign direct investments.
A mobile market with strong growth potential
The Gambia’s mobile market has strong growth prospects supported by the deployment of 3G and the launch of new services (mobile banking, data services, etc.).
Africell Sierra Leone
Africell’s number of subscribers grew by a CAGR of 70% over the last 8 years with a projected growth rate of 30% in 2014.
Africell has been the market share leader continuously since 2007 with 62% market share as of Q3 2013.
The company holds 2.2 million active subscribers, as of December 2013, targeting to cross the 3 million before end of 2014. Africell Sierra Leone holds renewable 2G (900/1800Mhz) and 3G licenses valid until 2026.
Africell received the AWOL (All Works Of Life) Award in 2008, 2009 and 2011 for "Telecom Company of the year."
A highly attractive macroeconomic landscape
Sierra Leone has a young population and solid economic prospects with an expected GDP growth of c.14% in 2014.
GDP growth picked-up in 2010 and 2011 supported by continued expansion in agriculture and mining.
A market with major growth potential
Sierra Leone’s telecom market retains considerable penetration upside from both voice and, in particular, data.
Half of the Sierra Leonean population is currently not covered by any GSM operator.
Africell DRC (Democratic Republic of the Congo)
The DRC has a population of over 77 million and a penetration rate of 30%, making it one of the few markets to combine such a large population with such a low penetration rate.
As of end of December, Africell DRC holds 3.7 million active subscribers after only 13 months from launch (November 2012).
“Le Réseau du Peuple”, French for “The People’s Network”, was born in the DRC as the catchphrase was inspired by the street reaction to Africell.
Africell currently covers Kinshasa and Bas Congo’s main cities. In the third quarter of 2013, the coverage also included Lubumbashi area. The company plans to cover all main provinces before 2015.
Africell DRC is well positioned to acquire a significant market share leveraging on its lower cost operating model and adaptive marketing tactics.
Africell DRC has a 2G license (900/1800 Mhz) for 20 years and acquired the 3G license in August 2012.
Africell plans to apply the knowledge it acquired from The Gambia and Sierra Leone to quickly harness the extensive potential of the Congolese market.
An improving macroeconomic climate
The DRC’s rich endowment of natural resources, large population, strategic location in Central Africa and re-engagement with international donors reflect key opportunities for foreign investors.
The DRC’s GDP is expected to grow at c.10.5% in 2014.
A mobile market with massive potential
At approximately 30%, mobile penetration is one of the lowest in Africa and the world.
Following the award of 3G licenses, mobile operators will become major players in Internet access and Broadband, which to date remains almost non-existent.
The market structure has been broadly stable despite changes within the operators themselves.