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The existence of an after-market is often a persuasive argument for manufacturers to stay in direct contact with end users. Manufacturers will use postage-paid guarantee cards, for example, to keep track of the address of end-users.
Success of the razor and blades business model relies entirely on profits from aftermarket merchandise.
- Customers who install a software package will constitute the aftermarket for software support services.
- Buyers of single-lens reflex cameras are an aftermarket for lenses and flashes.
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