Agel Enterprises, LLC
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| Type | LLC |
|---|---|
| Industry | Multi-level marketing |
| Founded | Provo, Utah (2005) |
| Founder(s) | Glen Jensen, CEO |
| Headquarters | Lehi, Utah, U.S. |
| Key people | Glen Jensen, CEO Craig Bradley, President Darren Jensen, COO |
| Products | Nutritional supplements |
| Revenue | US$150 Millon (2009) |
| Employees | 130+ |
| Website | www.agel.com |
Agel Enterprises, LLC, a nutritional supplement supplier, is a multi-level marketing (MLM) company which was founded in March 2005 in Provo, Utah, United States.[1]
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[edit] History
The founder, Glen Jensen, previously worked in other MLM companies such as Nu Skin Enterprises and Neways[2] and recently joined the World Federation of Direct Selling Associations.[3]
In September 2008, Agel Enterprises, LLC moved its global headquarters from Provo, Utah to Lehi, Utah.
[edit] Business model
The company follows the structure of a multi-level marketing two-leg commission model where the recruited sales force is broken down into a "stronger" and "weaker" leg by which participants receive 10% commission from their "weaker" leg of recruited sales force.[4]
[edit] Criticism
There are questions regarding the effectiveness of Agel products. For example, their FIT product uses hydroxycitric acid to promote weight loss. Trials were done on rats, but extrapolating that to human effectiveness has been controversial.[citation needed] Along with trials on rats, several human studies have been done showing lack of efficacy of low dosages of hydroxycitric acid.[5]
[edit] See also
[edit] References
- ^ Agel Company FAQ
- ^ Glen Jensen Executive Bio History
- ^ WFDSA CEO Council List
- ^ Agel compensation plan
- ^ Louter-van de Haar J, Wielinga PY, Scheurink AJ, Nieuwenhuizen AG (September 2005). "Comparison of the effects of three different (-)-hydroxycitric acid preparations on food intake in rats". Nutr Metab (Lond) 2: 23. doi:10.1186/1743-7075-2-23. PMC 1242253. PMID 16156903. http://www.pubmedcentral.nih.gov/articlerender.fcgi?tool=pmcentrez&artid=1242253.
