aigo
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| Type | Private |
|---|---|
| Industry | Consumer Electronics |
| Founder(s) | Feng Jun |
| Headquarters | Beijing, People's Republic of China |
| Key people | Feng Jun, President |
| Products | MIDs, digital storage (USB keys & hard drives), portable media players, cell phones, digital cameras, solar power chargers, MP6 (internet music platform), educational products |
| Services | Digital music |
| Subsidiaries | over 20 |
| Website | www.aigo.com/ (English) |
aigo (Chinese: 爱国者; literally meaning "patriot") is the trade name of Chinese consumer electronics company Beijing Huaqi Information Digital Technology Co Ltd.[1] aigo should not be capitalized, much like "iPod".
Contents |
[edit] History
Beijing Huaqi Information Digital Technology Co Ltd is a consumer electronics giant headquartered in Beijing.[2] It was founded by Feng Jun, its current president,[citation needed] in 1993 and initially produced keyboards.[1] aigo may be participating in a trend that sees Chinese nationals preferring to purchase locally-produced durable goods, which have increased in quality as of late.[3]
[edit] Recent events
aigo's founder, Feng Jun, was recently profiled in a May 2010 Financial Times article.
[edit] Products
aigo products have included MIDs, digital media players, computer cases, digital cameras,[2] computer peripherals, etc.[4]
[edit] Subsidiaries
aigo has 27 subsidiaries[5] and several R&D facilities.[4] An incomplete list of aigo's subsidiaries can be found here.
[edit] aigo Music
Established in 1993 and located in Beijing,[6] aigo Music operates a digital music service much like iTunes.[7] The first of its kind in China, it is, as of 2009, the biggest portal for legal downloading of music in the country.[7] Strategic partnerships with Warner Music,[8] EMI and Sony[9] allow a wide range of music to be offered at 0.99 yuan per song.[8][9]
[edit] Beijing aifly Education and Technology Co Ltd
aigo set up this English as a second language brand with help from Crazy English founder Li Yang.[1][10]
[edit] Beijing aigo Digital Animation Institution
An aigo subsidiary that specializes in 3D animated films.[11]
[edit] Huaqi Information Technology (Singapore) Pte Ltd
Set up in October 2003,[12] it operates two official aigo outlet stores in Singapore.[13][14]
[edit] Shenzhen aigo R&D Co Ltd
Established in 2006, this Shenzhen-based research and development facility focuses on the development of mobile multimedia software.[15]
[edit] Sponsorships
aigo is a sponsor of a number of sporting events, the majority involving automobile racing.
[edit] Formula One Sponsorship
aigo is an official partner of the Vodafone McLaren-Mercedes Formula One team.[16]
[edit] A1GP Sponsorship
As of 2008, aigo sponsors Chinese driver "Frankie" Cheng Congfu, in A1GP racing.[1][17]
[edit] Race of Champions Sponsorship
aigo was an official partner of the 2007 race of champions, a racing competition that uses a variety of different vehicles.[18]
[edit] Manchester United Sponsorship
aigo, as of 2009, has a global strategic cooperation effort with Manchester United.[19]
[edit] References
- ^ a b c d Go Aigo The Economist, Jul 31st 2008
- ^ a b Brief Introduction to aigo aigo Official Site
- ^ China's new cultural revolution money.cnn.com, May 17, 2007: 5:53 AM EDT
- ^ a b Brief Introduction to aigo aigo Official Site
- ^ INTERVIEW-China's Aigo to focus on digital camera market; ops reach breakeven quamnet,com, 05 Sep 2008, Xinhua Newsfeed
- ^ Contact aigo Music Official Site
- ^ a b About Us aigo Music Official Site
- ^ a b Will Digital Music in China Overthrow the Traditional Music Publishing Business? May 10, 2006 in Knowledge@Wharton
- ^ a b Watch Out Apple, Huaqi Launching Music Download Site jlmpacificepoch.com, Sep 30, 2005
- ^ MP3 Maker To Teach "Crazy" English
- ^ Work team aigo Digital Animation Institution Official Site
- ^ About Us aigo Singapore Official Site
- ^ aigo unveils second flagship store in Singapore aigo Singapore Official Site
- ^ Shop Locations aigo Singapore Official Site
- ^ Launch of Mobile Digital TV Product Supporting China CMMB Standard Solomon Systech Official Site
- ^ McLaren-Mercedes dominated the British Grand Prix aigo Official Site
- ^ News A1GP driver Cheng Congfu's Official's site
- ^ aigo, the leading brand for MP3 / MP4 players and digital cameras in China becomes official partner to The Race of Champions Press Releases, Official Race of Champions Site
- ^ aigo and Manchester United Open a New Era of International Cooperation aigo Official Site
