aigo

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For the Australian Interferometric Gravitational Observatory, see AIGO.
Beijing Huaqi Information Digital Technology Co., Ltd.
Type Private
Industry Consumer electronics
Founders Feng Jun
Headquarters Beijing, China
Area served Worldwide
Key people Feng Jun (President)
Products Mobile Internet devices, digital storage (USB keys & hard drives), portable media players, cell phones, digital cameras, solar power chargers, MP6 (internet music platform), educational products
Services Digital music
Subsidiaries over 20
Website www.aigo.com/

aigo (simplified Chinese: 爱国者; traditional Chinese: 愛國者; pinyin: Àiguózhě; literally: "patriot") is the trade name of Chinese consumer electronics company Beijing Huaqi Information Digital Technology Co Ltd.[1] aigo should not be capitalized, much like "iPod". Its head office is in the Ideal Plaza (S: 理想国际大厦, T: 理想國際大廈, P: Lǐxiǎng Guójì Dàshà) in Haidian District, Beijing.[2]

History[edit]

Beijing Huaqi Information Digital Technology Co Ltd is a consumer electronics giant headquartered in Beijing.[3] It was founded by Feng Jun, its current president,[citation needed] in 1993 and initially produced keyboards.[1] aigo may be participating in a trend that sees Chinese nationals preferring to purchase locally-produced durable goods, which have increased in quality as of late.[4]

Products[edit]

aigo's products include MIDs, digital media players, computer cases, digital cameras,[3] and computer peripherals.[5]

Subsidiaries[edit]

aigo has 27 subsidiaries[6] and several R&D facilities.[5] An incomplete list of aigo's subsidiaries can be found here.

aigo Music[edit]

Established in 1993 and located in Beijing,[7] aigo Music operates a digital music service much like iTunes.[8] The first of its kind in China, it is, as of 2009, the biggest portal for legal downloading of music in the country.[8] Strategic partnerships with Warner Music,[9] EMI and Sony[10] allow a wide range of music to be offered at 0.99 yuan per song.[9][10]

Beijing aifly Education and Technology Co Ltd[edit]

aigo set up this English as a second language brand with help from Crazy English founder Li Yang.[1][11]

Beijing aigo Digital Animation Institution[edit]

An aigo subsidiary that specializes in 3D animated films.[12]

Huaqi Information Technology (Singapore) Pte Ltd[edit]

Set up in October 2003,[13] it operates two official aigo outlet stores in Singapore.[14][15]

Shenzhen aigo R&D Co Ltd[edit]

Established in 2006, this Shenzhen-based research and development facility focuses on the development of mobile multimedia software.[16]

Sponsorships[edit]

Fernando Alonso's Vodafone McLaren Mercedes Formula One car sponsored by Aigo

aigo is a sponsor of a number of sporting events, the majority involving automobile racing.

Motorsport[edit]

aigo is an official partner of the Vodafone McLaren-Mercedes Formula One team.[17]

As of 2008, aigo sponsors Chinese driver "Frankie" Cheng Congfu, in A1GP racing.[1][18]

aigo was an official partner of the 2007 race of champions, a racing competition that uses a variety of different vehicles.[19]

Aigo was one of the sponsors to feature on Dan Wheldon #98 Brian Hertha Autosports car during the 2011 Indy 500, A race he eventually went onto win [20]

Manchester United[edit]

aigo, as of 2009, has a global strategic cooperation effort with Manchester United.[21]

References[edit]

  1. ^ a b c d Go Aigo The Economist, Jul 31st 2008
  2. ^ "Contact Us." aigo. Retrieved on July 25, 2013. "aigo Digital Technology Co., Ltd. Add: 10-11th Floor, Ideal Plaza, No.58, West Road, North 4th Ring Road, Beijing, 100080, China" Chinese address: "北京市北四环西路58号理想国际大厦11层"
  3. ^ a b Brief Introduction to aigo aigo Official Site
  4. ^ China's new cultural revolution money.cnn.com, May 17, 2007: 5:53 AM EDT
  5. ^ a b Brief Introduction to aigo aigo Official Site
  6. ^ INTERVIEW-China's Aigo to focus on digital camera market; ops reach breakeven quamnet,com, 05 Sep 2008, Xinhua Newsfeed
  7. ^ Contact aigo Music Official Site
  8. ^ a b About Us aigo Music Official Site
  9. ^ a b Will Digital Music in China Overthrow the Traditional Music Publishing Business? May 10, 2006 in Knowledge@Wharton
  10. ^ a b Watch Out Apple, Huaqi Launching Music Download Site jlmpacificepoch.com, Sep 30, 2005
  11. ^ MP3 Maker To Teach "Crazy" English
  12. ^ Work team aigo Digital Animation Institution Official Site
  13. ^ About Us aigo Singapore Official Site
  14. ^ aigo unveils second flagship store in Singapore aigo Singapore Official Site
  15. ^ Shop Locations aigo Singapore Official Site
  16. ^ Launch of Mobile Digital TV Product Supporting China CMMB Standard Solomon Systech Official Site
  17. ^ McLaren-Mercedes dominated the British Grand Prix aigo Official Site
  18. ^ News A1GP driver Cheng Congfu's Official's site
  19. ^ aigo, the leading brand for MP3 / MP4 players and digital cameras in China becomes official partner to The Race of Champions Press Releases, Official Race of Champions Site
  20. ^ [1]
  21. ^ aigo and Manchester United Open a New Era of International Cooperation aigo Official Site

External links[edit]