Aim (toothpaste)

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Aim is a brand of toothpaste from Church & Dwight. Aim was introduced in 1975 by Unilever, and the brand was purchased by Church and Dwight in 2003.[1] Aim toothpaste is made in Australia by Pental Limited,[2] Australia's largest soap manufacturer,[3] with production facilities in Shepparton, Victoria.[4]

However, Aim toothpaste was still produced by Unilever in Greece, with similar formulations to Signal, Pepsodent and Mentadent.

Varieties[edit]

  • Aim Cavity Protection Toothpaste Mint Gel
  • Aim Tartar Control Toothpaste Gel
  • Aim Whitening Toothpaste with Baking Soda Mint Gel
  • Aim Multi-Benefit Cavity Protection with Fluoride
  • Aim CLINICAL Anticavity Fluoride Toothpaste

Slogan[edit]

Aim's slogans are "Fights cavities...Children like the taste" and "The Great Tasting Gel!". When the brand was introduced in 1975, the tagline was "Take Aim against cavities!". [5]

In Australia, Aim is marketed as being "a warrior for your teeth".[2]

See also[edit]

References[edit]