Air Wick

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Air Wick
Air Wick logo.jpg
Product type Air freshener
Owner Reckitt Benckiser
Country United States
Introduced 1943
Markets Global
Website airwick.com

Air Wick is an air freshener produced by Reckitt Benckiser. It was first launched in 1943 in the United States and is now sold worldwide.[1]

History[edit]

Air Wick was first introduced in 1943 in the United States.[2]

The Air Wick company was for a brief period owned by the Swiss pharmaceutical company Ciba Ceigy (now Novartis), before being acquired by the British household products company Reckitt & Colman (now Reckitt Benkiser).[3]

In October 2007 Reckitt Benckiser won a High Court ruling in a lawsuit with Procter & Gamble over claims that the design of Air Wick Odour Stop was an exact copy of P&G's Febreze air spray.[4]

Products[edit]

The current Air Wick range includes: Scented oils, Freshmatic Ultra, Freshmatic Compact, Scent ribbons, Scented candles, Aerosol sprays, and Flip and Fresh.

References[edit]

  1. ^ Science illustrated, Volume 4, New York: McGraw-Hill Publishing Co., 1949, retrieved 2 November 2011 
  2. ^ "Air-Wick Shifts to Foote, Cone". The New York Times. 17 April 1958. Retrieved 26 October 2011. 
  3. ^ Prasad, Strategic Management, PHI Learning, ISBN 978-81-203-3809-8, retrieved 2 November 2011 
  4. ^ "High Court grants Reckitt right to sell Air Wick Odour Stop air freshener". Marketing Week. 11 October 2007. Retrieved 26 October 2011. 

External links[edit]