Airpush

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Airpush
Type Private
Industry Mobile Advertising
Founded 2010
Headquarters Los Angeles, California, USA
Number of locations Los Angeles
Bangalore
Key people Asher Delug (Co-founder and CEO)
Matt Shaw (CRO)[1]
Employees 200+
Website airpush.com

Airpush is a private, bootstrapped mobile advertising platform.[2][3][4][5][6][7][8] It is known as one of the world’s largest mobile ad platforms with over 120,000 live apps utilizing its SDK.[4] Airpush is based in Los Angeles, California with offices in Bangalore, India.[9][10]

Airpush was founded in 2010 by company CEO and Interactive Advertising Bureau director Asher Delug.[9][11] Airpush is a member of the Interactive Advertising Bureau.[11]

History[edit]

Airpush launched in December 2010.[10]

In June 2011, Airpush partnered with Nobotto, a Japanese developer of smartphone ad networks.[6] Nobotto used Airpush’s technology to distribute its ads in Japan.[6]

In July 2013, Airpush launched AirDSP, a mobile real-time bidding platform for advertisers.[12]

Airpush acquired Hubbl, a New York City-based developer of native advertising platforms, in October 2013.[2][13] Hubbl was acquired for $15 million.[3]

Forbes ranked Airpush #2 on its 2014 list of America's Most Promising Companies.[14]

In July 2014, Airpush received the DataWeek + API World 2014 award for Most Innovative Advertising Data Solution.[15] In September 2014, Airpush partnered with Inneractive, a mobile ad platform, to integrate AirX with Inneractive's exchange technology.[16]

Products[edit]

At launch, the Airpush platform utilized push notifications.[17] The company’s platform has expanded to include banner, icon, video, app wall, dialog, landing page and rich media advertisements.[18]

Airpush also offers AirDSP, a mobile real time bidding platform.[12] Included in AirDSP is Optimizer, which provides metrics and reports to advertisers.[12]

In February 2014, Airpush and OpenX launched AirX, a mobile private exchange.[19]

Criticism[edit]

Airpush has received criticism for utilizing push notifications.[8][18][20] In response, Airpush introduced options, which required end-users to opt-in to its service.[5][8][20]

Further reading[edit]

See also[edit]

References[edit]

  1. ^ "Quiet giant AirPush adds Google senior exec Matt Shaw as CRO, aims to ramp profitability ahead of likely IPO". Pando Daily. Retrieved 2014-03-19. 
  2. ^ a b "Airpush Acquires Hubbl For $15 Million To Bring Native Ads To Mobile". TechCrunch. Retrieved 2014-01-08. 
  3. ^ a b "Airpush has a bold new plan for native mobile ads (but won’t tell us what it is)". VentureBeat. Retrieved 2014-01-08. 
  4. ^ a b "Mainstream App Developers Get Native Ad Technology Boost from Airpush". AppDeveloper Magazine. Retrieved 2014-01-08. 
  5. ^ a b "Achterbakse ads in Android". ComputerWorld. Retrieved 2014-01-08. 
  6. ^ a b c "ノボットとAirpush、Android向けメッセージ広告で提携". CNET. Retrieved 2014-01-08. 
  7. ^ "Airpush Buys Hubbl, in Continuing Adtech Boom". Business Insider. Retrieved 2014-01-09. 
  8. ^ a b c "Livre-se dos anúncios indesejados em seu Android". PCWorld. Retrieved 2014-01-09. 
  9. ^ a b "Airpush Acquires Mobile Advertising Developer Hubbl". Los Angeles Business Journal. Retrieved 2014-01-09. 
  10. ^ a b "How AirPush bootstrapped its mobile ad network to $150M in revenue". Pando Daily. Retrieved 2014-01-09. 
  11. ^ a b "Mobile Marketing Center of Excellence". IAB. Retrieved 2014-01-09. 
  12. ^ a b c "Airpush Pushes Real Time Bidding With AirDSP And An Open API". TMCnet. Retrieved 2014-01-09. 
  13. ^ "Ad Network Airpush Buys Hubbl, Promises 1st Native Ad Platform". CMS Wire. Retrieved 2014-01-09. 
  14. ^ "America's Most Promising Companies". Forbes. Retrieved 2014-03-19. 
  15. ^ "DataWeek + API World 2014 Honors Advertising’s Hottest Innovators". Mobile Marketing Watch. July 31, 2014. 
  16. ^ "Airpush Expands Its Programmatic Offering with Inneractive's Mobile Private Marketplace". Digital Journal. 18 September 2014. Retrieved 24 September 2014. 
  17. ^ "Interview with Airpush – the Future of Mobile Advertising?". Android Authority. Retrieved 2014-01-09. 
  18. ^ a b "Follow-up Interview with Airpush – Developers and Android Users Both Win". Android Authority. Retrieved 2014-01-09. 
  19. ^ "OpenX And Airpush Unveil New Private Mobile Exchange". Ad Exchanger. Retrieved 2014-03-19. 
  20. ^ a b "How to defend your Android phone from annoying mobile ads". TechWorld. Retrieved 2014-01-09.