Airtel (Bangladesh)

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airtel Bangladesh Limited
Type Private
Industry Telecommunication
Founded December 2, 2010(Registration date)
Headquarters House 34, Road 19/A, Banani, Dhaka 1213, Bangladesh
Key people Mr. Prasanta Das Sarma (CEO and MD), Rajnish Kaul (COO), Mr. Ashraful H. Chowhdury (CCAO)
Products Telephony, EDGE, GSM, HSDPA/3G
Revenue Increase INR117.213 billion (US$1.9 billion) (2010) [1]
Operating income Increase INR21.771 billion (US$350 million) (2010)[1]
Net income Increase INR18.282 billion (US$300 million) (2010)[1]
Total assets Increase INR856.142 billion (US$14 billion) (2010) [1]
Total equity

Increase INR502.603 billion (US$8.1 billion) (2010)

Note: All figures include Bangladesh, India and Sri Lanka operations
Parent Bharti Airtel (100%)
Website bd.airtel.com

Airtel Bangladesh Ltd. (Bengali: এয়ারটেল বাংলাদেশ), DBA airtel, formerly known as Warid Telecom, is a GSM and 3G based cellular operator in Bangladesh. Airtel is the sixth mobile phone carrier to enter the Bangladesh market, and originally launched commercial operations under the brand name Warid on May 10, 2007.

In 2010, Bharti Airtel bought out majority share of the company. As of August 2013, Airtel Bangladesh has 7.97 million subscribers with 7.3% of market share.[2]

History[edit]

In December 2005, Warid Telecom International LLC, an Abu Dhabi based consortium paid US $50 million to obtain a GSM license from the BTRC and became the sixth mobile phone operator in Bangladesh.

In a press conference on August 17, 2006, Warid announced that its network would be activated two months ahead of schedule, in October 2006. In October 2006, Warid Telecom put off the launch of its cellphone services in Bangladesh until April 2007 after its major supplier Nokia walked out on an agreement over a payment dispute.[3]

Warid had a soft launch at the end of January 2007. It gave away complimentary subscriptions among a selected group of individuals to make test calls and the operator adjusted its network's quality based on their comments.[4][5]

On the April 14, 2007 that marked Pohela Boishakh Warid Bangladesh kicked off its advertisement campaign titled Salam Bangladesh Salam.[6] A few days later on the April 29, the official website was launched.

On May 9, 2007, Warid in an advertisement in major daily newspapers stated that it would be launching commercially on May 10, 2007. However, tariff details were not revealed. The advertisement included an announcement for the people interested to buy Warid connections to bring documents such as ID Card to the designated franchise and customer care centres.

Within 70 days, the company crossed the 1 million customers mark in July 19, 2007.[7] It was achieved ten days earlier as compared to Warid Pakistan, the subsidiary of Warid Telecom in Pakistan.[8]

On October 1, 2007, Warid Telecom expanded its network to five more districts raising total number of districts under Warid coverage to 56, said a press release. Mymensingh, Jamalpur, Sherpur, Rajbari and Narail districts were covered by Warid network.[9]

On November 10, 2007, 61 districts were covered by Warid.[10]

On June 10, 2008, Warid Telecom expanded its network to 3 more districts Bandarban, Khagrachhari and Rangamati. With this all 64 districts of Bangladesh were under Warid network coverage. Warid, thus became a pan Bangladeshi mobile network.

In 2010, Warid Telecom sold a majority 70% stake in the company to India's Bharti Airtel Limited for US$300 million.[11] The Bangladesh Telecommunication Regulatory Commission approved the deal on Jan 4, 2010.[12] Bharti Airtel Limited took management control of the company and its board, and rebranded the company's services under its own airtel brand from December 20, 2010.

On December 21, 2011, Airtel Bangladesh launched "Airtel Circle of Friends", the first ever Interactive Commercial in Bangladesh, created and executed by Digimarka.

In March, 2013, Warid Telecom sold its rest 30% share to Bharti Airtel’s Singapore-based concern Bharti Airtel Holdings Pte Limited.[13]

On September 8, 2013, Airtel Bangladesh received 5 MHz 3G spectrum with 1.25 million US$.

Numbering scheme[edit]

Airtel Bangladesh uses the following numbering scheme:

+880 16 N1N2N3N4N5N6N7N8

Where, 880 is the ISD code for Bangladesh and is needed only in case of dialling from outside Bangladesh.

16 is the prefix for Airtel Bangladesh as allocated by the government of Bangladesh. Omitting +880 will require using 0 in place of it instead to represent local call, hence 016 is the general prefix.

N1N2N3N4N5N6N7N8 is the subscriber number.

Products offered[edit]

Airtel provides both post-paid and pre-paid connection plans. The post-paid plan is branded and marketed across the country under the name airtel Postpaid; the pre-paid segment is branded and marketed as airtel Prepaid.

The airtel Prepaid category is divided into eleven segments:[14]

  • Dosti
  • Hoichoi
  • ManUtd Pack
  • Adda
  • Super Adda
  • Shobai
  • Golpo
  • Kotha
  • Foorti
  • Dolbol
  • Bijoy 016

The airtel Postpaid category is divided into three segments:

  • Airtel Exclusive
  • Airtel Classic
  • Airtel Advantage

Airtel Postpaid and Airtel Prepaid users enjoy various value added services(VAS), such as SMS, MMS, GPRS, 64K SIM, Dual SIM product, Corporate packages for product advertising via SMS, and a host of other features. However, International Roaming is available only to postpaid users.

Customer care[edit]

Airtel has seven customer care centers around the country, which are known as "Airtel experience centers" (AECs), located at key locations. These centers are directly run by Airtel itself.

Airtel has another 77 dealer outlet spread across Bangladesh, the largest chain of retail outlets in the country, which is further backed up by a chain of sub-dealers, affinity partners & distributors. Dealer outlets of Airtel are known as "Airtel relationship centers" (ARCs).

SIM cards, scratch cards, and sometimes mobile sets are sold at these outlets. Bill collection for post-paid users and Zem top up for pre-paid users can also be availed at the franchises. These franchises directly appoint dealers and sub-dealers in their designated areas.

See also[edit]

References[edit]

External links[edit]