|Founded||December 2, 2010(Registration date)|
|Headquarters||House 34, Road 19/A, Banani, Dhaka 1213, Bangladesh|
|Key people||Chris Tobit (CEO), Rajnish Kaul (COO), Somya Kanti Mukhopadhyay (CFO), Sandipan Chakroborty (CTO), Rubaba Dowla (CSO and Head of M-Commerce), Noor Mohammad (CHRO)|
|Products||Telephony, EDGE, GSM, HSDPA/3G|
|Revenue||117.213 billion (US$1.8 billion) (2010) |
|Operating income||21.771 billion (US$330 million) (2010)|
|Net income||18.282 billion (US$280 million) (2010)|
|Total assets||856.142 billion (US$13 billion) (2010) |
|Parent||Bharti Airtel (100%)|
Airtel Bangladesh Ltd. (Bengali: এয়ারটেল বাংলাদেশ), DBA airtel, formerly known as Warid Telecom, is a GSM and 3G based cellular operator in Bangladesh. Airtel is the sixth mobile phone carrier to enter the Bangladesh market, and originally launched commercial operations under the brand name Warid on May 10, 2007.
In 2010, Bharti Airtel bought out majority share of the company. This is Bharti Airtel’s second operation outside of India after launching its mobile services in Sri Lanka in January, 2009. Bharti Airtel made a fresh investment of US$ 300 million to rapidly expand the operations of Warid Telecom and have management and board control of the company in 2010. This is the largest investment in Bangladesh by an Indian company. The new funding is being utilized for expansion of the network, both for coverage, capacity, and introduction of innovative products and services. As a result of this additional investment, the overall investment in the company moved to US$ 1 billion.
As of August 2013, Airtel Bangladesh has 7.97 million subscribers with 7.3% of market share.
In a press conference on August 17, 2006, Warid announced that its network would be activated two months ahead of schedule, in October, 2006. Again in October, 2006 Warid Telecom put off the launch of its cellphone services in Bangladesh until April, 2007 after its major supplier Nokia walked out on an agreement over a payment dispute.
Warid had a soft launch at the end of January 2007. It gave away complimentary subscriptions among a selected group of individuals, whose job was to make 'test calls' and the operator adjusted its network's quality based on their comments.
On May 9, 2007, Warid in an advertisement in some daily newspaper stated that it would be launching publicly on May 10, 2007. However, no call rate nor any package details were revealed. The advertisement included an announcement for the people interested to buy Warid connections to bring the documents like ID Card, etc., to the designated franchise and customer care centres.
On July 19, 2007, the company crossed the 1 million customers mark in the first 70 days of operation.
On October 1, 2007, Warid Telecom expanded its network to five more districts raising total number of districts under Warid coverage to 56, said a press release. Mymensingh, Jamalpur, Sherpur, Rajbari and Narail towns were covered by Warid network.
On November 10, 2007, 61 districts under Warid network coverage.
On June 10, 2008, Warid Telecom expanded its network to 3 more districts Bandarban, Khagrachhari and Rangamati. Now all 64 districts of Bangladesh are under Warid network coverage meaning Warid Telecom now has nationwide coverage.
In 2010, Warid Telecom sold a majority 70% stake in the company to India's Bharti Airtel Limited for US$300 million. The Bangladesh Telecommunication Regulatory Commission approved the deal on Jan 4, 2010. Bharti Airtel Limited took management control of the company and its board, and rebranded the company's services under its own airtel brand from December 20, 2010.
On December 21, 2011, Airtel Bangladesh launched "Airtel Circle of Friends", the first ever Interactive Commercial in Bangladesh, created and executed by Digimarka.
In March, 2013, Warid Telecom sold its rest 30% share to Bharti Airtel’s Singapore-based concern Bharti Airtel Holdings Pte Limited.
On September 8, 2013, Airtel Bangladesh received 5 MHz 3G spectrum with 1.25 million US$.
Airtel Bangladesh uses the following numbering scheme:
+880 16 N1N2N3N4N5N6N7N8
Where, 880 is the ISD code for Bangladesh and is needed only in case of dialling from outside Bangladesh.
16 is the prefix for Airtel Bangladesh as allocated by the government of Bangladesh. Omitting +880 will require using 0 in place of it instead to represent local call, hence 016 is the general prefix.
N1N2N3N4N5N6N7N8 is the subscriber number.
Airtel provides both post-paid and pre-paid connection plans. The post-paid plan is branded and marketed across the country under the name airtel Postpaid; the pre-paid segment is branded and marketed as airtel Prepaid.
The airtel Prepaid category is divided into eleven segments:
- ManUtd Pack
- Super Adda
- Bijoy 016
The airtel Postpaid category is divided into three segments:
- Airtel Exclusive
- Airtel Classic
- Airtel Advantage
Airtel Postpaid and Airtel Prepaid users enjoy various value added services(VAS), such as SMS, MMS, GPRS, 64K SIM, Dual SIM product, Corporate packages for product advertising via SMS, and a host of other features. However, International Roaming is available only to postpaid users.
Airtel has seven customer care centers around the country, which are known as "Airtel experience centers" (AECs), located at key locations. These centers are directly run by Airtel itself.
Airtel has another 77 dealer outlet spread across Bangladesh, the largest chain of retail outlets in the country, which is further backed up by a chain of sub-dealers, affinity partners & distributors. Dealer outlets of Airtel are known as "Airtel relationship centers" (ARCs).
SIM cards, scratch cards, and sometimes mobile sets are sold at these outlets. Bill collection for post-paid users and Zem top up for pre-paid users can also be availed at the franchises. These franchises directly appoint dealers and sub-dealers in their designated areas.
- "BTRC Mobile Phone Subscriber Report". BTRC. Retrieved 08 Oct 2013.
- "Business". Newagebd.com. 2007-01-01. Retrieved 2010-12-21.
- By R. Jai Krishna And Prasanta Sahu (2010-01-12). "Bharti Airtel to Buy Warid Telecom for $300 Million - WSJ.com". Online.wsj.com. Retrieved 2010-12-21.
- Ahmed, Rumman (2010-01-05). "Bharti Airtel to Invest $300 Million in Warid Telecom - WSJ.com". Online.wsj.com. Retrieved 2010-12-21.
- "Bharti Buys out airtel Bangladesh". The Daily Star. Retrieved 9 Oct 2013.
- airtel Prepaid