Ajegroup
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| Type | Private |
|---|---|
| Industry | Beverage |
| Founded | 1988 by Añaños-Jerí Family Ayacucho, Peru  |
| Headquarters | Puebla, Mexico[1]  |
| Key people | Angel Añaños, CEO & Chairman Carlos Añaños, Managing Director |
| Products | Beverages |
| Employees | 7,500 (2005) |
| Subsidiaries | 7 |
| Website | www.ajegroup.com |
AJEGROUP is a Peruvian company dedicated to the manufacture, distribution and sale of alcoholic and nonalcoholic beverages. The company was started by the Añaños Family in Ayacucho, Peru and now is headquartered in Mexico.[1] It is known for its flagship products Kola Real and Big Cola. Ajegroup is privately owned by Grupo Embotellador ATIC of Madrid, Spain, the holding company owned by the Añaños-Jerí Family from Ayacucho, Peru.
Ajegroup has approximately 10,000 employees and operates in 22 countries across five continents, placing it twelfth among Latin American multinational companies.[2] Besides Peru and Mexico, Ajegroup also has operations in Brazil,[3] Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, India[2], Indonesia, Thailand, Venezuela, and Vietnam. Its portfolio includes beverages, juices, nectars, light beverages, bottled natural water, dairy and beer. It manages 17 trademarks in 48 different presentations of PET and glass bottles, and also cans.
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[edit] Brand Names
- Kola Real
- Big Cola
- Agua Cielo — a Peruvian brand of bottled water owned by the Ajegroup and sold in Peru, Ecuador and Venezuela.[4] Cielo is sold in glass bottles of 400 ml and PET bottles of 625 ml, 2 litre, 2.5 litre and 7 litre.[4]
- Free World
- Free World Light
- Pulp
- Oro
- Cifrut
- First
- Sporade
- Citrus Punch
- Free Tea
- Cerveza Franca
- Cerveza Caral — a Peruvian brand of beer owned by AJE. It's the company's second brand on the beer market after Franca.[5]
- Club Especial
[edit] Divisions
- AJEPER
- AJEVEN
- AJETHAI
- AJECUADOR
- AJECEN
- AJEMEX
- AJEMAYA
[edit] See also
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List of beverage companies of Peru
[edit] References
- ^ a b [1] Ajegroup 2006 Financial Statements
- ^ a b http://www.livinginperu.com/news/14123 Peru's Ajegroup begins operations in India
- ^ http://www.livinginperu.com/news/13540
- ^ a b Ajegroup Cielo product information
- ^ El Comercio Peru. Caral es el nombre de la segunda cerveza de la familia Añaños. Retrieved May 25, 2008.
[edit] External links
- AJE web site (Spanish)
- Kola Real Takes on Coca-Cola
- In Mexico, Big Cola is the real thing
- Soft drinks Ajeven invests US$1.5 million to expand production in Venezuela
- Peru's Franca beer invests $6 million in the U.S. and Europe
- Peru’s Ajegroup to start operations in Brazil and India
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