Al Baik

Foods Company (Al Baik)

Type	Private
Industry	Restaurants
Founded	1974 in Jeddah, Saudi Arabia
Founder(s)	Shakkour AbuGhazalah
Headquarters	Jeddah, Saudi Arabia
Number of locations	31
Key people	Rami Abu-Ghazaleh, CEO
Products	Fast food, including fried chicken, shrimp, and fish

Al Baik (البيك) is a chain of fast food restaurants in Saudi Arabia that primarily sells broasted chicken and shrimp with a variety of sauce. The chain has 31 branches in Jeddah, along with 6 in Mecca, three in Medina, one in Taif and one in Yanbu. Al Baik is a major consumer of chicken in Saudi Arabia. The Saudi government have stopped attempts for this very successful fast food chain to grow by limiting what regions of the country it can expand too.

History

• In September 1974, the late Shakkour AbuGhazalah renovated an old warehouse he was renting, and opened the first pressure fried chicken restaurant in the Kingdom of Saudi Arabia. It was located on Old Airport Road, in Jeddah, Saudi Arabia. The concept was new to the area, and business was slow at the beginning. He was serving not more than 100 customers per day during the first 90 days after opening. Within one year, long lines were starting to form outside his restaurant and there was no looking back.

• In 1984, and after three years of extensive research, the famous 18 secret herbs and spices recipe was successfully developed.
• In 1986, ALBAIK® was registered as a trade mark in the Kingdom of Saudi Arabia.
• In 1990, the first ALBAIK® restaurant opened in Makkah Al Mukarramah.
• In 1994, HARRAG, The ALBAIK® spicy chicken was introduced.
• In 1995, Jumbo Shrimps was introduced.
• In 1996, Value Shrimps was introduced.
• In 1996, the Young Scientist was the first program introduced as part of ALBAIK® and Coca Cola's corporate social responsibility commitment towards society in association with the Jeddah Science and Technology Center.
• In 1998, ALBAIK® built 3 seasonal locations in Mina, and proudly began serving pilgrims during Hajj.
• In 1999, Chicken Fillets Nuggets were introduced.
• In 2000, a 30,000 square meter state of the art food processing factory was inaugurated for Aquat Food Industries – a sister company of ALBAIK® and the main producer and supplier of its menu.
• In 2000, Spicy Chicken Fillets Nuggets were introduced.
• In 2001, the first ALBAIK® restaurant opened in Medina Munawwara.
• In 2001, the HOUSE HERO children education and training program was introduced.
• In 2002, sandwiches were introduced for the first time with the introduction of the Chicken Fillets and Spicy Chicken Fillets Sandwiches.
• In 2002, the first ALBAIK® XPRESS limited menu food court concept was opened in Diyafa Mall in Makkah Al Mukarramah.
• In 2005, fish became a prominent feature on the ALBAIK® menu with the introduction of the Fish Sandwich.
• In 2005, "NAZEEH & WARTAN®" - the Clean Up the World program for Saudi Arabia was introduced with Coca Cola, in association with UNDP and Jeddah Science and Technology Center.
• In 2006, the largest quick service restaurant kitchen in the world was opened in Mina as a seasonal restaurant to serve pilgrims during Hajj.
• In 2006, ALBAIK® opened in Yanbu City.
• In 2006, Fish Fillets and Shrimp sandwich were introduced.

Menu

Chicken Menu

1. ALBAIK® Chicken 8pcs (Mild or Spicy) : 8 pieces, Fries, 4 Garlic Sauce, Bread.
2. ALBAIK® Chicken 4 pcs (Mild or Spicy) : 4 pieces, Fries, 2 Garlic Sauce, Bread.
3. Chicken Fillet Nuggets 10 pcs (Mild or Spicy) : 10 pieces, 2 Nugget-Sauce, Fries, Bread.
4. Chicken Fillet Nuggets 7 pcs (Mild or Spicy) : 7 pieces, 2 Nugget-Sauce, Fries, Bread. 10 S.R
5. ALBAIK® Chicken Fillet Sandwich (Mild or Spicy).

Seafood Menu

1. Jumbo Shrimps Meal : 10 jumbo pcs, 2 Coleslaw Salad, 2 Cocktail Sauce, Fries, Bread.
2. Value Shrimps Meal : 10 butterfly pcs, 2 Cocktail Sauce, Fries, Bread.
3. ALBAIK® Fish Fillet Meal : 6 pcs of fish fillet, 2 light tartar sauce, Fries, Bread.
4. ALBAIK® Shrimp Sandwich.
5. ALBAIK® Fish Fillet Sandwich

Side Orders

1. Hommos.- dish made with grinded chickpeas
2. Coleslaw Salad.-A European salad.
3. Corn on the cob.
4. French Fries.
5. Jumbo Fries with Garlic sauce.
6. Cocktail Sauce.
7. Jumbo Garlic Sauce.
8. Bread 3pcs.
9. Ice Cream (Chocolate/Strawberry).

Beverages

1. Soft Drinks (Pepsi, Mirinda, 7UP, diet versions).
2. Fruit Juice.
3. Mineral Water.

Comparison with international food chains

Al Baik Branch

Al Baik's prices are lower than similar international fast food chains that it competes with, including McDonald's and KFC. Al Baik's meals generally cost about 30 percent less than at the international chains.^{[citation needed]}

External links

• Al Baik official website