|Launched||11 January 2004|
Launched on 11 January 2004, its aim according to its director was to present "a new image of the Gulf Arab state" to the wider region and the world. After the hiring of several Saudi women, its first bulletin was read by the kingdom's first female news presenter.
The channel, like its main competitor Al Jazeera is owned by its government and run by its Ministry of Culture and Information along with other channels part of the Saudi Television network. Broadcast to the Middle East and the Arabic speaking world it has corresponedents based across the Middle East, Europe and America and covers news stories from around the world.
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