Jaffee at the Comic New York symposium at Columbia University's Low Memorial Library, March 24, 2012.
March 13, 1921 |
|Notable works||Mad, Trump, Humbug, "Snappy Answers to Stupid Questions", Tall Tales|
|Awards||Reuben Award – 2008
National Cartoonists Society Advertising and Illustration Award for 1973
Special Features Award for 1971 and 1975
Humor Comic Book Award for 1979
Abraham Jaffee (born March 13, 1921), known as Al Jaffee, is an American cartoonist. He is notable for his work in the satirical magazine Mad, including his trademark feature, the Mad Fold-in. As of 2013, Jaffee remains a regular in the magazine after 58 years and is its longest-running contributor. Only one issue of Mad has been published since 1964 without containing new material by Jaffee. In a 2010 interview, Jaffee said, "Serious people my age are dead."
In 2008, Jaffee was honored by the Reuben Awards as the Cartoonist of the Year. New Yorker cartoonist Arnold Roth said, "Al Jaffee is one of the great cartoonists of our time." Describing Jaffee, Peanuts creator Charles Schulz wrote, "Al can cartoon anything."
Early life 
Al Jaffee was born March 13, 1921 in Savannah, Georgia, spending six years of his childhood in Lithuania before returning to America in advance of the Nazi takeover. He studied at the High School of Music & Art in New York City in the late 1930s, along with his brother Harry and future Mad personnel Will Elder, Harvey Kurtzman, John Severin and Al Feldstein.
Jaffee began his career in 1941, working as a comic-book artist for several publications, including Timely Comics and Atlas Comics, the 1940s and 1950s precursors, respectively, of Marvel Comics. While working alongside future Mad cartoonist Dave Berg, Jaffee created several humor features for Timely, including "Inferior Man" and "Ziggy Pig and Silly Seal". For approximately a year and a half in the late 1940s, Jaffee was editing Timely's humor and teenage comics, including the "Patsy Walker" line.
Jaffee recalled in a 2004 interview,
I created Ziggy Pig and Silly Seal from scratch. [Editor-in-chief] Stan [Lee] said to me, "Create an animated-type character. Something different, something new." I searched around and thought, "I’ve never seen anyone do anything about a seal," so I made him the lead character. So I created "Silly Seal". One day, Stan said to me, "Why don’t you give him a little friend of some sort?" I had already created Ziggy Pig, who had his own little feature, so it was quite easy to combine them into one series. I said, "How about Ziggy Pig?" Stan said, "Okay!" I should add that, while I created Ziggy Pig, it was Stan who named him.
From 1957-1963, Jaffee drew the elongated Tall Tales panel for the New York Herald Tribune, which was syndicated to over 100 newspapers. Jaffee credited its middling success with a pantomime format that was easy to sell abroad, but his higher-ups were unsatisfied with the strip's status: "The head of the syndicate, who was a certifiable idiot, said the reason it was not selling [better] is we gotta put words in it. So they made me put words in it. Immediately lost 28 foreign papers." A collection of Jaffee's Tall Tales strips was published in 2008. Jaffee also scripted the short-lived strips Debbie Deere and Jason in the late 1960s and early 1970s. Since 1984, Jaffee has provided illustrations for "The Shpy," a lighthearted Jewish-themed adventure feature in Tzivos Hashem's bimonthly children's publication The Moshiach Times.
Jaffee first appeared in Mad in 1955, shortly after its transformation from comic book format to magazine. When editor Harvey Kurtzman left in a dispute, Jaffee went with Kurtzman. Jaffee contributed to Kurtzman's first two post-Mad publishing efforts, Trump and the creator-owned Humbug. In 2008, the first full reprint of Humbug was published as a two-volume set by Fantagraphics; the set includes a newly commissioned cover illustration by Jaffee, and a co-interview with Jaffee and Arnold Roth.
After Humbug folded in 1958, Jaffee brought his unpublished material to Mad, which bought the work. "Bill Gaines took out every Trump and Humbug," remembered Jaffee, "called me into his office, sat me down on the couch next to him, and went over every issue and said "Which is yours?" And as he came to each one, when he saw my stuff, he OK'd to hire me."
The Fold-In 
In 1964, Jaffee created his longest-running Mad feature, the Fold-In. In each, a drawing is folded vertically and inward to reveal a new "hidden" picture (as well as a new caption). Originally, Jaffee intended it as a one-shot "cheap" satire of the triple fold-outs that were appearing in glossy magazines such as Playboy, National Geographic and Life. But Jaffee was asked to do a second installment, and soon the Fold-In became a recurring feature on the inside back cover of the magazine. In 2011. Jaffee reflected, "The thing that I got a kick out of was... Jeopardy! showed a Fold-in and the contestants all came up with the word they were looking for, which was “Fold-in.” So I realized, I created an English language word."
In 2010, Jaffee described the earliest Fold-Ins:
- I thought to myself... now it's folded in and I've got to have something on the left side here, and something right side here. And the only thing that popped into my head was that Elizabeth Taylor had just dumped Eddie Fisher and was carrying on with Richard Burton. So I had Elizabeth Taylor kissing Richard Burton, and a cop is holding the crowd back—and just for the fun of it I put Eddie Fisher being trampled by the crowd. What a cruel thing to do! And then, when you fold it in, she's moving on from Richard Burton and kissing the next guy in the crowd. It's so simplistic and silly and juvenile! And anyone could have done that!
- I showed it to Al Feldstein, and the first thing I said was, "Al, I've got this crazy idea, and you're not going to buy it, because it mutilates the magazine." So I put it in front of him, and the thing about Al was, he liked things that intrigued him. The mechanics of it intrigued him. He said, "You mean, you fold it, like this...? And then...?" He folded it, he unfolded it, he folded it, and then he said, "I like this!" But I said, "Al, it mutilates the magazine." And he said, "Well, I'll have to check it with Bill." He takes it, runs it to Bill's office, and he was there a little while, and he comes back and he says, "We're going to do it! You know what Bill said? Bill said, 'So they mutilate the magazine, and then they'll buy another one to save!'
- Four or five weeks later, Al comes over to me and says, "When are you going to do the next Fold-in?" And I said, "I don't have another Fold-in. That was it!" So he said, "Come on, you can come up with something else." I wracked my brain, and the only thing I could come up with was Nixon [whose face was hidden within curtain folds]. That one really set the tone for what the cleverness of the Fold-ins has to be. It couldn't just be bringing someone from the left to kiss someone on the right."
The Fold-In has since become one of Mad's signature features, and has appeared in almost every issue of the magazine from 1964-2008. A single issue in 1977 was published without a Fold-In (though Jaffee supplied the issue's back cover), and a 1980 issue featured a unique double-visual gimmick by Jaffee in which the inside back cover and the outside back cover merged to create a third image when held up to the light. The third-ever Fold-In in 1964 featured a unique diagonal folding design, rather than the standard left-right vertical format. The image revealed the four members of The Beatles becoming bald (and thus losing their popularity).
The Far Side creator Gary Larson described his experience with the Fold-In: "The dilemma was always this: Very slowly and carefully fold the back cover... without creasing the page and quickly look at the joke. Jaffee's artistry before the folding was so amazing that I suspect I was not alone in not wanting to deface it in any way." In 1972, Jaffee received a Special Features Reuben Award for his Fold-Ins.
Jaffee only uses a computer for typographic maneuvers to make certain Fold-in tricks easier to design. Otherwise, all his work is done by hand. "I'm working on a hard, flat board... I cannot fold it. That's why my planning has to be so correct." In 2008, Jaffee told one newspaper, "I never see the finished painting folded until it's printed in the magazine. I guess I have that kind of visual mind where I can see the two sides without actually putting them together." Contrasting current art techniques and Jaffee's approach, Mad's art director, Sam Viviano, said, "I think part of the brilliance of the Fold-in is lost on the younger generations who are so used to Photoshop and being able to do stuff like that on a computer."
In the 2000s 
As of 2010, Jaffee continues to do the Fold-In for Mad, as well as creating specially commissioned artwork. Mad's oldest regular contributor, Jaffee's work has appeared in over 450 issues of the magazine, a total unmatched by any other writer or artist. He has said, "I work for a magazine that's essentially for young people, and to have them keep me going, I feel very lucky.... To use an old cliché, I'm like an old racehorse. When the other horses are running, I want to run too."
In August 2008, Jaffee was interviewed for a NY1 feature about his career. He said, "It astonishes me that I still am functioning at a fairly decent level. Because there were a lot of dark days, but you have to reinvent yourself. You get knocked down and you pick up yourself and you move on."
A four-volume boxed set of hardcovers, The Mad Fold-In Collection: 1964-2010, was published by Chronicle Books in September 2011.
Frequent themes 
Will Forbis wrote: "This is the core of Jaffee's work: the idea that to be alive is to be constantly beleaguered by annoying idiots, poorly designed products and the unapologetic ferocity of fate. Competence and intelligence are not rewarded in life but punished."
Jaffee has contributed to hundreds of Mad articles as either a writer or an artist and often both. These include his long-running "Snappy Answers to Stupid Questions", which present multiple putdowns for the same unnecessary or clueless inquiry, and several articles on inventions and gadgets, which are presented in an elaborately detailed "blueprint" style. Sergio Aragones says of Jaffee, "He is brilliant at many things, but especially inventions. When he draws a machine for Mad, no matter how silly the idea, it always looks like it works. He thinks that way because he is not only an artist, but a technician as well... He is the guy who can do anything." In a patent file for a self-extinguishing cigarette, the inventor thanked Jaffee for providing the inspiration. Other actual inventions that have since come to pass had appeared earlier in Jaffee articles, such as telephone redial and address books (1961), snowboarding (1965), the computer spell-checker (1967), peelable stamps and multi-blade razors (1979), and graffiti-proof building surfaces (1982). "I could imagine those things," Jaffee told an interviewer. "That was the fun part. But I never had the problem of trying to figure out how to manufacture them."
During the Vietnam War, Jaffee also created the short-lived gag cartoon "Hawks and Doves", in which a military officer named Major Hawks is antagonized by Private Doves, an easygoing soldier who contrives to create surreptitious peace signs in various locations on a military base.
Some of Jaffee's features were expanded into stand-alone books, including a 1997 collection of Fold-Ins entitled Fold This Book! and eight "Snappy Answers" paperbacks. Referring to the latter, Jaffee said, "I was going through a divorce when I started that. I got a lot of my hostility out through Snappy Answers."
Techniques and materials 
When designing his Mad Fold-Ins, Jaffee starts with the finished "answer" to the Fold-In, and then spreads it apart and places a piece of tracing paper over it in order to fill in the center "throw-away" aspect of the image, which is covered up when the page is folded over, using regular pencil at this stage. Jaffee will then trace the image onto another piece of illustration board using carbon paper. At this stage he uses red or green color pencils, which are distinct from the black pencil of the original drawing, in order to discern his progress. Once the image is on the illustration board, he will then finish it by painting it. Because the illustration board is too inflexible to fold, Jaffee does not see the finished Fold-In image until it is published.
Awards and recognition 
Jaffee won the National Cartoonists Society Advertising and Illustration Award for 1973, its Special Features Award for 1971 and 1975, and its Humor Comic Book Award for 1979. In 2008, he won the Reuben Awards' Cartoonist of the Year.
In 2005, the production company Motion Theory created a video for recording artist Beck's song "Girl" using Jaffee's Mad Fold-ins as inspiration; Jaffee's name appears briefly in the video, on a television screen.
The March 13, 2006, episode of The Colbert Report aired on Jaffee's 85th birthday, and comedian Stephen Colbert saluted the artist with a Fold-in birthday cake. The cake featured the salutary message "Al, you have repeatedly shown artistry & care of great credit to your field." When the center section of the cake was removed, the remainder read, "Al, you are old."
That was not Jaffee's first interaction with the comedian. In 2010, he recalled:
- I got a call from The Daily Show—they asked me if I would contribute a Fold-in to their book, America. I said I'd be happy to do it. When I was done, I called up the producer who'd contacted me, and I said, "I've finished the Fold-in, where shall I send it?" And he said—and this was a great compliment—"Oh, please Mr. Jaffee, could you deliver it in person? The whole crew wants to meet you." And that's where I met Stephen Colbert and Jon Stewart and all the writers, and they told me it was our work in Mad that inspired them. Not me, particularly, but us, generally... They said, "Without you guys, we wouldn't be here." And I felt really good about that.
Personal life 
In books 
Mary-Lou Weisman, a friend of Jaffee for more than three decades, wrote a profile of him for Provincetown Arts, which she later expanded into the biography, Al Jaffee's Mad Life, published in 2010 by It Books, an imprint of Harper Collins, ISBN 978-0061864483. In addition to reprints of his past work, Jaffee joined Weisman in telling his life story with more than 70 color illustrations depicting his childhood and later years.
See also 
- One On 1: Cartoonist Al Jaffee Reveals What's Behind His Fold-Ins from ny1.com.
- Tall Tales, Jaffee, Al, and Colbert, Stephen (Introduction by) Edition: Illustrated. Binding: Hard cover Publisher: Abrams Books for Young Readers Date Published: 2008, ISBN 978-0-8109-7272-8 ISBN 0-8109-7272-7.
- Mike Slaubaugh, "Mad Magazine Streaks" Issues #1-506, Indiana University - Purdue University Fort Wayne, 2010.
- "Wondercon Special Guests"; Comic-Con magazine; Winter 2010; page 18.
- Mechanic, Michael (September 24, 2010). "Cartoonist Al Jaffee, the Original Mad Man". Mother Jones. Retrieved 2012-10-10.
- Fold This Book!, Warner Books, 1997, ISBN 0-446-91212-3.
- Cowan, Alison Leigh (October 1, 2010). "New Sketch of a Madcap’s Mad Life". The New York Times.
- Mark Evanier, Mad Art, Watson-Guptill Publications, 2002, ISBN 0-8230-3080-6.
- Neil Genzlinger, "A Veteran Mad Man Remains in the Fold," New York Times, "Arts and Leisure," 1, 25, March 30, 2008.
- Alter Ego #35 (April 2004): Al Jaffee interview.
- The Comics Journal #225, Fantagraphics Publications, July 2000, p. 43.
- Al Jaffee at the Lambiek Comiclopedia.
- "Best Known for Mad, Also Read by Chabad Youngsters". The New York Times. October 4, 2010.
- The Boston Phoenix
- "Fold-in Detail of ''Mad'' #88, by Doug Gilford". Madcoversite.com. Retrieved 2012-10-10.
- John Black (2008-06-28). "The Mad World of Al Jaffee". CapeCodOnline.com. Retrieved 2009-10-14.
- "Al Jaffee - Interesting Motherfuckers - Acid Logic ezine". Forbisthemighty.com. 2008-03-30. Retrieved 2009-10-14.
- Sacks, Mike, And Here's the Kicker, Writer's Digest Books, 2009, pgs. 224-225
- Jacobs, Erik (September 28, 2010). "Making a Fold-In with Al Jaffee". The New York Times.
- Astor, Dave (2008-05-27). "'Mad' Magazine Legend and Newspaper Cartoonists Among NCS Winners". Editor & Publisher (Nielsen Business Media). Retrieved 2008-05-27.
- "Girl" (Beck music video), via "Back in a Jaffee Way", The Ephemerist, August 24, 2008. Retrieved October 14, 2009.
- Mazur, Dan (November 18, 2010). "Interview: Al Jaffee [unabridged]". The Phoenix. Retrieved 2012-10-10.
|Wikimedia Commons has media related to: Al Jaffee|
- Complete list of Jaffee's Mad articles
- Al Jaffee Wins the Reuben Award, Cartoonist of the Year
- Part One of a Jaffee interview, TheDailyCrosshatch.com
- Part Two of a Jaffee interview, TheDailyCrosshatch.com
- Part Three of a Jaffee interview, TheDailyCrosshatch.com
- "Fold-Ins, Past and Present", NYTimes.com interactive feature, March 28, 2008