Alamo Heights SA

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Alamo Heights SA is a dramatic soap opera featuring San Antonio, Texas as the backdrop. It made history several ways.

It was the first dramatic soap opera created for internet distribution, which was shot in both English and Spanish for simultaneous distribution in two markets, as well as the first to feature a wealthy Hispanic family, a cross border relationship between a family from Texas and a family from Mexico, and the first internet series to cross over to television.

It was created and executive produced by Rick Cuellar, who wrote the original script to use as a catalyst to break stereotypes and at the same time create job for more Hispanic actors in the entertainment industry.

After producing a short trailer in 2005 for use as a tool to obtain funding for a pilot, he took the pilot to the NATPE trade show in Las Vegas where he was able to obtain funding from an investment group in Houston to produce a full length pilot in 2006 consisting of 12 mini-episodes for distribution over the internet.

After a 30 day run on the internet executive at LAT TV Patricia Torres-Burd purchased the rights for two runs on television in 27 markets in the USA, giving them the best ratings they ever had in the history of their network.