In the late 1970s Caruba founded the PR firm The Caruba Organization, and in 1990, the National Anxiety Center, which identifies itself as "a clearinghouse for information about 'scare campaigns' designed to influence public policy and opinion" on such subjects as global warming, ozone depletion and DDT. From 1984 until 2004, he ran The Boring Institute, a "spoof" satirizing the media by releasing annual lists of the year's "boring" celebrities. From 1994 until 2004, he was director of communications for the American Policy Center. He is an adjunct scholar at the Center for the Defense of Free Enterprise, a wise use think tank in Bellevue, Washington.
Caruba's clients have included corporations, publishers, think tanks, trade associations, chemical and pharmaceutical companies and other organizations. In the 1970s he "helped introduce" the insecticide Ficam. Since the late 1980s, he has been the PR counselor for the New Jersey Pest Management Association. Former clients include Hyatt Hotels and chemical companies Van Waters & Rogers and BFC Chemicals.
He identifies himself as a "founding member" and "charter member" of the National Book Critics Circle, that is, a member since its founding in 1974. Caruba is also a member of the Society of Professional Journalists, American Society of Journalists and Authors and the National Association of Science Writers.
In the 1970s Caruba published a book of poetry (Pocket Books) and a novel (Dell Publishing), along with two book collections of his commentaries -- Warning Signs (2003) and Right Answers (2006), both published by Morrill Press. He also maintains Bookviews.com, a website devoted to new fiction and non-fiction.
Under the auspices of the National Anxiety Center, Caruba writes a weekly column called "Warning Signs", which his company says is widely excerpted on such conservative news and opinion websites as CNSNews.com, the Free Market News Network, and Axcess News. Caruba also contributes opinion pieces to consumer and trade magazines and newspapers such as The Philadelphia Inquirer, The Providence Journal, and The Washington Times.
- Caruba, Alan (2003). Warning Signs. Bellevue, Washington: Merril Press. ISBN 0-936783-35-4.
- Caruba, Alan (2006). Right Answers. Bellevue, Washington: Merril Press. ISBN 978-0-936783-48-2.
- Alan Caruba, "About the Center", National Anxiety Center, accessed June 27, 2007.
- Alan Caruba, "Where Read. Where Published. Where Heard", The Caruba Organization, accessed June 27, 2007.
- Alan Caruba, "Caruba's credentials", The Caruba Organization, accessed June 25, 2007.
- Donald B. Ardell, "An interview with Alan Caruba", online posting, Seekwellness.com, June 2001, accessed June 25, 2007
- See also "Leaders and Advisors", Center for the Defense of Free Enterprise, accessed June 25, 2007.
- Alan Caruba, "Caruba's credentials", The Caruba Organization, November 16, 2000, archived version, Internet Archive, accessed June 26, 2007.
- Alan Caruba, "Warning signs: Bugs! Spray or pay?", National Anxiety Center, June 8, 2005
- "Caruba offering clients access to Japan market", Advertising Age, October 4, 1982, rpt. as "Document No. 2025046764/6765" (page 2), in Philip Morris Documents, accessed June 25, 2007
- "Membership", National Book Critics Circle, accessed June 28, 2007.
- "Letter to the editor", The Progressive, December 1999, findarticles.com, accessed June 26, 2007.
- "The Slow, Certain Death of the Global Warming Theory". 2011-09-12.
- Alan Caruba. The Epicenter of Anti-Semitism, June 29, 2011.
- The Caruba Organization
- National Anxiety Center
- Al Caruba's blog
- The Conservative Voice profile and article index
- SourceWatch.com profile
- EnergyPulse.net profile and article index