Fine later became the Senior Vice President of Marketing for Coleco Toys. At a May Department Store Company division, Caldor, he was Vice President, Seasonal Merchandise Division Manager. Fine join the management at Kay-Bee Toys as Senior Vice President, General Merchandise Manager then promoted to President and Chief Operating Officer. In 1996, Fine became employed by Marvel Entertainment Group. Fine became Toy Biz divisional Chief Executive Officer in 1998 under the newly merged Marvel Enterprise. Marvel Publishing Chief Executive Officer was added to his portfolio in 2004. For Marvel Characters, Inc. licensing unit of Marvel, he was Executive Vice President and Chief Marketing Officer. In April 2009, Fine was promoted to Executive Vice President, Office of the Chief Executive, joining David Maisel, John Turitzin, and Isaac Perlmutter, Marvel CEO in overseeing all operations. Fine also chairs Marvel's Creative Committee.