Alex Perry (born Alexandros Pertsinidis) grew up in a migrant, working-class family in Sydney. His father migrated to Australia and his mother was born in Australia of Greek immigrant parents. He has an older brother called Lee.
After graduating from East Sydney Technical College in 1984, Perry worked as a model agent representing Australian models for international modelling agencies, such as June Dally-Watkins. In 1992 Perry opened his first atelier in suburban Kensington creating gowns, corsets and sheaths. Vogue Australia photographed these gowns that became the Alex Perry trademark signature in his first editorial shoot.
Perry relocated his salon in 1994 to Double Bay, Sydney, where he built up his clientele to include high profile celebrities, social identities and personalities. Alex Perry was a designer at the inaugural Mercedes Australian Fashion Week held in May 1995, and has shown collections each year. Perry’s runway shows have featured models such as Linda Evangelista, Megan Gale, Miranda Kerr, Kate Fischer, Alyssa Sutherland, Nicole Trunfio and Lily Cole.
Perry launched his first "ready-to-wear" collection in 1998. Alex Perry Couture signatures of the ready-to-wear collection are boned corsetry, hand ruching and sexy, feminine silhouettes. In May 2002, Perry launched his Sydney salon at The Strand Arcade. Alex Perry's debut accessories collection was launched in 2006 and features stilettos, jewelled clutch handbags and bijoux earrings for evening and bridal.
International models Elle Macpherson, Linda Evangelista and Claudia Schiffer have donned his designer ball gowns and red carpet eveningwear. Jennifer Lopez and Nelly Furtado both chose to perform on stage and walked the red carpet in Alex Perry gowns. His designs have also been modelled by former Miss Australia and Miss Universe and now television presenter on The Great Outdoors Jennifer Hawkins, and have been worn by Sonia Kruger on the celebrity reality show, Dancing with the Stars.
Perry has appeared as a fashion commentator or co-host on such television programs as 50 Years of Television – Red Carpet Reportage (Seven Network), Melbourne Cup Fashions on the Field (Seven Network), the Australian Fashion Awards (Nine Network), Ultimate Make Over (Seven Network), and also provided the commentary for Prince Charles and Camilla's wedding. During its run, he was a regular guest on Mornings with Kerri-Anne on the Nine Network and still makes appearances on other morning television shows.
Alex is the only judge to appear in all seven cycles of the reality television series Australia's Next Top Model. He also appeared as a contestant in Celebrity MasterChef Australia in 2009, and Talkin' 'bout your Generation in 2010.
In May 2011, the Australian Financial Review reported that Alex Perry Residential Apartments are under development.
In July 2011, Perry took over as mentor on Season 3 of Project Runway Australia.
In September 2011, in his official role as a judge on Australia's Next Top Model, Perry likened contestant Alissandra Moone's body to "fat" or "chubby". This was recognised by media commentators as an inference that the underweight teenager was fat. After widespread condemnation, Perry defended himself saying he "did nothing wrong" and claiming his comment related to her posing.
- "Alex Perry". ABC. December 2, 2010. Retrieved 10 April 2012.
- Alex Perry, Fashion Designer
- "Top model judge Perry stands by 'fat' comments". NineMSN. 5 September 2011. Retrieved 14 September 2011.
- Duck, Siobhan (5 September 2011). "Australia's next top controversy - size 8 model bullied for being too fat". The Daily Telegraph. Retrieved 14 September 2011.
- "The Perrygate saga thickens, as Alex Perry says fresh claims he's 'fattist' are 'utterly false'". Herald Sun. 12 September 2011. Retrieved 14 September 2011.