He quit his job as a solicitor in order to direct films, and with little formal training he produced a short film called Holiday Romance which was nominated for the Academy Award for Live Action Short Film in 1998. 
He is currently in a film production group called the Chahaya group. His latest working production is called "CYRUS", based on the life of Cyrus the Great, which is claimed to be "the biggest independent financed film in history". 
In 2009, Jovy directed 'The Flirting Club' starred actors who auditioned online and were voted for by the public.
Alex is married to Amy Guy.
- Gemma de Ville, Interview with Alex Jovy, October 12, 2005. Retrieved 14-03-2007.
- Chahaya group. Retrieved 14-03-2007.
- I am Cyrus, a novel by Alexander Jovy, Garnet Publishing Ltd., London 2012. Retrieved 12-04-2012.