Allegro (auction website)

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QXL Poland Sp. z o. o.
Allegro logo.png
Type Private company
Founded Poznań, Poland (1999)
Headquarters Poznań, Poland
Area served Poland
Key people Arjan Bakker, CEO
Grzegorz Brochocki, COO
Industry Auctions, Electronic commerce
Products Online auction hosting, Online payment systems, Price comparison service, Online classified adverts
Owner Tradus plc
Type of site online auction
Registration required to buy and sell. limited buying (only "buy it now", not auctions) is possible without registration.
Allegro (auction website)
Alexa rank
183 (January 2013)[1]
Allegro zone at Woodstock Festival Poland (2013).

Allegro (Polish pronunciation: [aˈlɛɡrɔ]) is an online auction website based in Poznań, initially it was Polish but is now owned by a foreign company. It was formed in 1999 and subsequently purchased by online auction site QXL Ricardo plc (now Tradus) in March 2000.[citation needed] Allegro was added to numerous Polish web portals, which increased its popularity and assisted its rapid growth. The company has since used this approach to boost other Tradus-owned sites.[citation needed]

European Allegro sites:

Immensely popular in Poland, Allegro is ranked 192nd among the world's most used online websites by Alexa Internet (4 December 2008) - compared to EBay UK at 98th and EBay Germany at 64th.[2]

Allegro now claims to have seven million users with a new user registering every 16 seconds. In the first nine months of 2007, the company's sales totaled PLN 2.75 billion, while over the whole of 2006 sales were just above PLN 2.5 billion.[3]


  1. ^ " Site Info". Alexa Internet. Retrieved 2012-02-27. 
  2. ^ " Site Info". Retrieved 2012-02-27. 
  3. ^ Online shopping soars

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