2 September 1934
|Died||29 November 2006
Benalmádena, Málaga, Spain
|Notable work(s)||The Easy Way to Stop Smoking|
Allen Carr (2 September 1934, London – 29 November 2006, Benalmádena) was a British author of books about quitting smoking and other psychological dependencies including alcohol addiction. He quit smoking after 33 years as a hundred-a-day chain smoker.
London-born Carr started smoking while doing National Service aged 18. He qualified as an accountant in 1958. Carr finally quit smoking on 15 July 1983, aged 48, after a visit to a hypnotherapist. However, Carr claimed that it wasn't the hypnotherapy itself that enabled him to quit - "I succeeded in spite of and not because of that visit" and "I lit up the moment I left the clinic and made my way home...". There were two key pieces of information that enabled Allen to quit later that day. First, the hypnotherapist told him smoking was "just nicotine addiction" which Allen had never perceived before that moment i.e. that he was an addict. Second his son John lent him a medical handbook which explained that the physical withdrawal from nicotine is just like an "empty, insecure feeling". He claims that these two realisations crystallised in his mind just how easy it was to stop and so then enabled him to follow an overwhelming desire to explain his method to as many smokers as possible.
Carr teaches that, contrary to their perception, smokers do not receive a boost from smoking a cigarette: smoking only relieves the withdrawal symptoms from the previous cigarette, which in turn creates more withdrawal symptoms once it is finished. In this way the drug addiction perpetuates itself. He asserted that the "relief" smokers feel on lighting a cigarette, the feeling of being "back to normal", is the feeling experienced by non-smokers all the time. So that smokers, when they light a cigarette are really trying to achieve a state that non-smokers enjoy their whole lives. He further asserted that withdrawal symptoms are actually created by doubt and fear in the mind of the ex-smoker, and therefore that stopping smoking is not as traumatic as is commonly assumed, if that doubt and fear can be removed.
At Allen Carr Clinics during quit-smoking sessions, smokers are allowed to continue smoking while their doubts and fears are removed, with the aim of encouraging and developing the mindset of a non-smoker before the final cigarette is extinguished. A further reason for allowing smokers to smoke while undergoing counseling is Carr's belief that it is more difficult to convince a smoker to quit until they understand the mechanism of "the nicotine trap". This is because their attention is diminished while they continue to believe it is traumatic and extremely difficult to quit and continue to maintain the belief that they are dependent on nicotine.
Another assertion unique to Carr's method is that willpower is not required to quit smoking.
His contention was that fear of "giving up" is what causes the majority of smokers to continue smoking, thereby necessitating the smoker's perpetuation of the illusion of genuine enjoyment as a moral justification of the inherent absurdity of smoking in the face of overwhelming medical and scientific evidence of its dangers.
Carr left his accountancy job in 1983 and set up his first Easyway clinic to help other addicts. He wrote ten bestsellers including his 1985 hit The Easy Way To Stop Smoking, which topped the non-fiction book charts in nine countries and remains the highest-selling book on quitting smoking worldwide . The success of the original London clinic, through both word-of-mouth and direct recommendation, has led to a worldwide network of 100 Easyway clinics in 35 countries plus the production of audio CDs and DVDs. Based on their full money-back guarantee, Carr's clinics claim 90% success rate in helping smokers stop for 3 months, and 51% percent success rate in helping smokers stop for 12 months. Celebrity clients include Richard Branson, Anthony Hopkins, Ashton Kutcher, Ellen DeGeneres, Pink, Jason Mraz, Charlotte Church, Mahesh Babu and Hrithik Roshan. 
EasyWay has now been released for Nintendo DS and the iPhone.
All Allen Carr's Clinics are run by dedicated therapists who were once smokers and have used Allen's method to quit smoking. All therapists are Members of the Association of Allen Carr Therapists International (MAACTI).
Carr also wrote a number of other how-to books on subjects such as losing weight and stopping alcohol consumption. The combined publishing effort and global clinic network built him a -million fortune.
Personal life 
In late July 2006 it was revealed that he had been diagnosed with lung cancer at the age of 71. The following month he revealed that it was terminal and his life expectancy was about nine months. Carr said: "Since I smoked my final cigarette, 23 years ago, I have been the happiest man in the world. I still feel the same way today.” Carr wrote to Tony Blair, urging the UK Government and NHS to accept his method, saying that the “powerful influence” of lobbyists working for nicotine replacement firms had turned them against him.
Allen Carr was survived by his second wife, Joyce, his four children, two stepchildren, 11 grandchildren, and one great-grandchild.
- The Easy Way to Stop Smoking
- The Easy Way to Stop Drinking
- The Only Way to Stop Smoking Permanently
- Allen Carr's Easy Way for Women to Stop Smoking
- Allen Carr's Easy Way to Control Alcohol
- Allen Carr's Easyweigh to Lose Weight
- The Easy Way to Enjoy Flying
- The Easy Way to Stop Worrying
- Allen Carr's Easy Way to Be Successful
- The Little Book of Quitting
- The Illustrated Easy Way to Stop Smoking
- Burning Ambition
- Allen Carr's How to be a Happy Non-smoker
See also 
- "Allen Carr dies from lung cancer". BBC. 29 November 2006. Retrieved 2006-11-29.
- Allen Carr, "The Easy Way to Stop Smoking", January 2005
- Packing it in the Easy Way pp. 110–116, Penguin, 2005
- The Only Way To Stop Smoking Permanently page 8, Penguin, 1995
- Allen Carr's Easyway: Celebrity Endorsements
- Allen Carr dies of lung cancer | The Sun |HomePage|News
- "Allen Carr fighting lung cancer". BBC. 30 July 2006. Retrieved 2006-07-30.
- "Quit smoking guru Allen Carr: 'I have nine months to live'". Daily Mail. 14 August 2006. Retrieved 2012-05-29.