Alliance for Women in Media
The Alliance for Women in Media, originally the American Women in Radio and Television (AWRT), is a national non-profit organization for female professionals in radio, television, and other electronic media.
Founded in 1951, AWRT currently has several chapters across the United States and has its headquarters McLean, Virginia. Since its founding, AWRT has worked to improve the quality of broadcast programming and the image of women as depicted in radio, television and cable. AWRT's mission is to advance the impact of women in the electronic media and associated industries by educating, advocating and acting as a resource to its members. The organization adopted its present name in 2010.
AWRT was formed in 1951 when the National Association of Broadcasters (NAB) discontinued its women's division, the Association of Women Directors (AWD). The NAB Board approved the development of a new organization and offered complete cooperation and assistance until the new organization could work out the details of separate operation. The following year, more than 280 women gathered to approve the structure of the new organization.
In 1960, AWRT established The Foundation of AWRT. The Foundation of AWRT supports educational programs, charitable activities, public service campaigns and scholarships to benefit the public, the electronic media and communication and associated industries.  The Foundation of AWRT annually hosts the Gracie Awards in New York City. Inspired by radio and television star Gracie Allen, the Gracie Awards honor programming made for women, by women, and about women.
In 2010, AWRT announced their name change to the Alliance for Women in Media. Sylvia Strobel, 2010 Chair of the National Board of Directors of American Women in Radio and Television (AWRT) and the Foundation of AWRT, announced at the organization’s Annual Business Meeting on March 6, 2010 that AWRT will now be known as the Alliance for Women in Media. The name change was approved by an overwhelming majority vote of the membership in early 2010. The organization’s leadership began discussing a name change nearly two years ago as a part of its multi-year strategic planning process. A twelve-month roll out of the new name and logo is planned for both the national organization and its local chapters.
According to the organization, new name:
- Reflects the changes in the industry and marketplace;
- Resonates with the makeup of the organization’s membership; and
- Respects the 59-year legacy of the organization.
Over the past few years, AWRT has worked hard to promote ownership opportunities for women and minorities in the communications industry. AWRT supports the effort to enhance equal employment opportunity for women and minorities in communication effective and efficient. AWRT is also involved in the efforts to improve and diversify telecommunication and media industry ownership.
AWRT publishes a quarterly magazine, Making Waves. Each issue includes articles about the latest in legislation, radio and television, and industry news.
- "Our History", Alliance for Women in Media, retrieved April 1, 2011.
- "AWM Foundation", Alliance for Women in Media, retrieved April 1, 2011.
- "Welcome to the Gracies", Alliance for Women in Media, retrieved April 1, 2011.
- "American Women in Radio & Television Changes Name to Alliance for Women in Media", Alliance for Women in Media, retrieved April 1, 2011.
- Advocacy[dead link]
- Publications[dead link]