Almond Roca

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This article is about the brand of candy. For the confection, see Toffee.
Almond Roca
Almond Roca.JPG
Type Chocolate-covered toffee
Place of origin United States
Creator Brown and Haley
Main ingredients Sugar, almonds, butter, vegetable oil, chocolate
Cookbook:Almond Roca  Almond Roca

Almond Roca is a brand of chocolate-covered, almond butter crunch, hard toffee with a coating of ground almonds. It is similar to chocolate-covered English toffee. The candy is manufactured by the Brown & Haley Co. of Tacoma, Washington.


Almond Roca was invented in 1912 by Harry Brown and J. C. Haley, founders of Brown & Haley Company. The candy's name is said to have been inspired by a local librarian, who chose the Spanish word "roca", meaning "rock" in English, to describe the hard, log-shaped confection.[1] Brown & Haley first used Almond Roca's trademark pink tin can containers in 1927 to extend the product's shelf life.[1] Individual pieces of Almond Roca candy are wrapped in gold-colored aluminum foil.[2][3]


Almond Roca contains sugar, almonds, butter, palm oil, palm kernel oil, cocoa powder, whey, skim milk powder, soya lecithin, chocolate, and vanilla.[4]

By company tradition, a small amount of the original 1923 batch of toffee is carried over into each subsequent batch of candy.[5]

Empirical studies have shown that the chocolate and almond coating of the candy includes the equivalent of two average sized almonds.[citation needed]

Other varieties[edit]

Since 2003, Brown & Haley has expanded its line of chocolate-coated toffee, with dark chocolate, cashew, macadamia nut, mocha (coffee-flavored), peppermint and sugar-free varieties.[6]

In popular culture[edit]

Sharon Roca, the mother of murder victim Laci Peterson, claimed in an interview with CNN's Wolf Blitzer that she was named after the snack since her father was very fond of it.[citation needed]


  1. ^ a b "Brown & Haley – Company History". Funding Universe. Archived from the original on 23 January 2009. Retrieved 21 December 2008. 
  2. ^ "Brown & Haley Product Description – Almond Roca Traditional Tin". Retrieved 21 December 2008. 
  3. ^ "Mossbacks Remembered: 2005". Seattle Weekly. 28 December 2005. Archived from the original on 31 January 2009. Retrieved 21 December 2008. 
  4. ^ "Brown and Haley: Almond Roca". German Lebkuchen. Retrieved 21 December 2008. 
  5. ^ "Tacoma's Brown & Haley Legacy Thrives". Retrieved 1 February 2013. 
  6. ^ "Brown & Haley Products – Roca Varieties". Retrieved 22 December 2012. 

External links[edit]