|Place of origin||United States|
|Creator(s)||Brown and Haley|
|Main ingredient(s)||Sugar, almonds, butter, vegetable oil, chocolate|
Almond Roca is a brand of chocolate-covered, almond butter crunch, hard toffee with a coating of ground almonds. It is similar to chocolate-covered English toffee. The candy is manufactured by the Brown & Haley Co. of Tacoma, Washington.
Almond Roca was invented in 1912 by Harry Brown and J. C. Haley, founders of Brown & Haley Company. The candy's name is said to have been inspired by a local librarian, who chose the Spanish word "roca", meaning "rock" in English, to describe the hard, log-shaped confection. Brown & Haley first used Almond Roca's trademark pink tin can containers in 1927 to extend the product's shelf life. Individual pieces of Almond Roca candy are wrapped in gold-colored aluminum foil.
By company tradition, a small amount of the original 1923 batch of toffee is carried over into each subsequent batch of candy.
Empirical studies have shown that the chocolate and almond coating of the candy includes the equivalent of two average sized almonds.
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- "Brown & Haley Products – Roca Varieties". Retrieved 22 December 2012.
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