Alterity is a philosophical and anthropological term meaning "otherness", strictly being in the sense of the other of two (Latin alter). It is also increasingly being used in media to express something other than the sameness of the imitative, numbing conformity often found in today's mass media.
In philosophy, the phenomenological tradition it is usually understood as the entity in contrast to which an identity is constructed, and it implies the ability to distinguish between self and not-self, and consequently to assume the existence of an alternative viewpoint. The concept was further developed by Emmanuel Lévinas in a series of essays, collected under the title Alterity and Transcendence (1999).
In anthropology, alterity has been used by scholars such as Nicholas Dirks, Johannes Fabian, Michael Taussig and Pauline Turner Strong to refer to the construction of "cultural others". An insightful example of this is Gayatri Chakravorti Spivak's quote under Analysis below.
The term has gained further use in seemingly somewhat remote disciplines, e.g. historical musicology where it is employed by John Michael Cooper in a study of Goethe and Mendelssohn.
Alterity is a process that has taken place actively throughout time, as charted through generations of history. The effects of alterity can be tracked through a variety of forms of behavioral modes and interventions, both consensual and non consensual. Furthermore, behaviors that induce otherness are both conscious and unconscious.
Developments in the late 20th and Early 21st Century Understandings of Alternity
The classic 20th century definition of alterity is the process of people becoming altern. Sometimes this is by being perceived as different from a dominant view, due to race, class, gender, ethnicity and other defining traits.
Gayatri Chakravorti Spivak's theory of alterity was introduced in a symposium on 'Remaking History'- the intention of which was to 'Challenge the masculine orthodoxy of history writing."  " Though class is a relatively abstract matter when compared to other lived conditions such as race and gender, it is nevertheless a determination which is ignored at their peril by those who write in the name of 'alternatives'."
To some, alterity represents a misunderstanding of basic social values and is a problem. To others, alterity is a precious and transcendent element and its loss would seriously impoverish a world culture of increasing sameness and "arrogant, insular cultural narcissism." Jeffery Nealon, in [Alterity Politics: Ethics and Performative Subjectivity], argues that "ethics is constituted as an inexorable affirmative response to different identities, not through an inability to understand or totalize the other."
Alterity has gained use in media in the early 21st century, suggesting some have issues with the uniformity of much media in this period. One example is the band [The Real Alterity] of Denver, CO, described as Blues / Delta Blues / Desert Rock. Another is a Pokémon fancomic named [Alterity] written under the pen name Witticaster. [Alterity Productions] on Vimeo has a goal of producing high quality videos. There are media scholars who do not dismiss this as fluff. There is a long article on Alterity in the University of Chicago's [Theories of Media :: Keywords Glossary] by Joshua Wexler. Wexler concludes, "Given the various theorists formulations presented here, the mediation of alterity or otherness in the world provides a space for thinking about the complexities of self and other and the formation of identity."
The concept of alterity is also being used in theology and in spiritual books meant for general readers. This is not out of place, because for believers in the Judeo-Christian tradition God is the ultimate Other. Alterity has also been used to describe the goal of many Christians, to become themselves deeply "other" than the usual norms of behavior and patterns of thought of the secular culture at large. Enzo Bianchi in Echoes of the Word expresses this well, "Meditation always seeks to open us to alterity, love and communion by guiding us toward the goal of having in ourselves the same attitude and will that were in Christ Jesus."
According to Spivak, it is imperative for one to uncover the histories and inherent historical behaviors in order to exercise an individual right to authentic experience, identity and reality. Within the concept of socially constructed histories one "must take into account the dangerous fragility and tenacity of these concept-metaphors."
Spivak recalls her personal history: “As a postcolonial, I am concerned with the appropriation of ‘alternative history’ or ‘histories’. I am not a historian by training. I cannot claim disciplinary expertise in remaking history in the sense or rewriting it. But I can be used as an example of how historical narratives are negotiated. The parents of my parent’s grandparent’s grandparent’s were made over, not always without their consent, by the political, fiscal and educational intervention of British imperialism, and now I am independent. Thus I am, in the strictest sense, a postcolonial.’
Spivak explains four ‘master words’ to identify the modes of being that create alterity: “Nationalism, Internationalism, Secularism and Culturalism.” Furthermore, tools for developing alternative histories include: “gender, race, ethnicity, class- class is surely the most abstract.”
- Indeterminacy in philosophy
- Spivak, Gayatari. "Who Claims Alterity". Emory University. Retrieved 30 March 2014.
- Baudrillard, Jean; Guillaume, Marc; Translated by Hodges, Ames (April 2008). Radical Alterity (First ed.). Cambridge, MA: MIT Press. ISBN 9781584350491. Retrieved March 12, 2015.
- Nealon, Jeffery (1998). Alterity Politics: Ethics and Performative Subjectivity (First ed.). Durham, North Carolina: Duke University Press. ISBN 978-0-8223-2145-3. Retrieved March 12, 2015.
- "The Real Alternity". Retrieved March 12, 2008.
- "Alterity". Retrieved March 12, 2015.
- "Alternaty Productions". Retrieved March 12, 2015.
- Wexler, Joshua. "Alterity". Theories of Media :: Keywords Glossary. Retrieved March 12, 2014.
- Bianchi, Enzo (2013). Echoes of the Word. Orleans, MA: Paraclete Press. ISBN 978-1-61261-373-4.
- Martin Buber (1937), I and Thou.
- Chan-Fai Cheung, Tze-Wan Kwan and Kwok-ying Lau (eds.), Identity and Alterity. Phenomenology and Cultural Traditions. Verlag Königshausen & Neumann, Würzburg 2009 (Orbis Phaenomenologicusm, Perspektiven, Neue Folge Band 14) ISBN 978-3-8260-3301-8
- Cooper, John Michael (2007) Mendelssohn, Goethe, and the Walpurgis Night. University of Rochester Press.
- Fabian, Johannes (1983) Time and the Other: How Anthropology Makes Its Object. Columbia University Press.
- Levinas, Emmanuel (1999) Alterity and Transcendence. (Trans. Michael B. Smith) Columbia University Press.
- Maranhao, Tullio (ed.), Anthropology and the Question of the Other. Paideuma 44 (1998).
- Nealon, Jeffrey (1998) Alterity Politics: Ethics and Performative Subjectivity. Duke University Press.
- Strong, Pauline Turner (1999) Captive Selves, Captivating Others: The Politics and Poetics of Colonial American Captivity *Narratives. Westview Press/Perseus Books.
- Taussig, Michael (1993) Mimesis and Alterity. Routledge.
"Gayatri Spivak: The Trajectory of the Subaltern in My Work." YouTube. YouTube, n.d. Web. 24 Mar. 2014.
- The dictionary definition of alterity at Wiktionary