Alternative modelling is a branch of the modelling industry that features models who do not conform to mainstream ideals of beauty. Alternative models are often niche-specific, with a personal style that represents subcultures like goth, burlesque, latex and fetishism. An alternative model may for example be tattooed, pierced, or have distinctively subcultural hair (shaved, dyed a distinctively unnatural colour, mohawk, or in dreadlocks).
Alternative modeling can be clothed or unclothed.
Alternative modeling was given substantial mainstream media coverage in the last decade, partly through the creation and popularisation of community-based alternative modeling sites, like GodsGirls, and SuicideGirls. Alternative modeling community sites promoted their models for their personality as well as for their looks and portfolio.
Alternative models are often employed to promote niche products, either in shops or online, particular subcultural clothing shops and websites.
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The following websites are closely associated with Alternative modeling:
- www.altmodelawards.org - Awarding alternative models worldwide, by recognizing their hard work & success.
- www.spiritmodels.co.uk - The UK's premier Alternative modelling agency.
- www.antipretty.com - AntiPretty is a fun, dark, alternative modeling site.
- www.darkarts.org.uk - the UK's original agency for alternative models. Founded in 2005.