Alternative movement
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In sociology, an alternative movement refers to a social movement that seeks limited societal change. They target a small group of people and a specific behavior, and attempt to change the behavior of individual people in relation to that issue.[1]
It is one the four main types of social movements in sociology: alternative, redemptive, reformative, and revolutionary.
Mothers Against Drunk Driving (MADD) is an example of an alternative social movement because it targets one behavior-- drunk driving. Through its efforts, MADD has caused tougher drunk driving laws to be enacted, and thus changed peoples' behavior.[2]
[edit] See also
[edit] References
- ^ Kendall, Diana (2008-12-02). Sociology in Our Times: The Essentials. Cengage Learning. pp. 553–554. ISBN 9780495598626. http://books.google.com/books?id=vsbhwKM3QcMC&pg=PA553. Retrieved 28 January 2011.
- ^ Conly, Dalton (2008). You May Ask Yourself. New York: W. W. Norton & Company. pp. 708–710.
[edit] Citations
- Gordon Marshall. "Alternative movement." A Dictionary of Sociology. 1998. Encyclopedia.com. 17 Jan. 2009
- Kunoff, Hugo (1988). The Alternative Movement, Press, and Literature of West Germany: An Introduction with Lists of Alternative Serials, Publishers, Distributors, and Selection Tools. Germany: Otto Harrassowitz Verlag, D-6200 Wiesbaden 1 Germany. ISBN 3-447-02808-4. http://www.connexions.org/CxLibrary/CX3964.htm.
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