Altia

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Altia Oyj
Public limited company
Industry Alcoholic beverage production, import & marketing
Founded 1999
Headquarters Helsinki, Finland
Key people
Antti Pankakoski (CEO)
Owner Republic of Finland
Number of employees
1200
Slogan Your 1st Choice
Website www.altiacorporation.com

Altia Oyj is a Finnish state-owned corporation based in Helsinki, which produces, imports, exports and markets alcoholic beverages. It operates in Finland, Sweden, Norway, Denmark, Estonia and Latvia. Altia has production plants in Koskenkorva and Rajamäki in Finland, in Tabasalu in Estonia and in Svendborg in Denmark. Altia's strategy is based on two complementary cornerstones – building own brands and providing a leading Nordic and Baltic service platform for partners to develop their business. The largest imported brands are Drostdy-Hof, Two Oceans and Hardys.

Altia's sales companies in the alcohol monopoly countries are Altia Finland, Alpha Beverages and Wennerco in Finland, Altia Sweden, Bibendum and Philipson Söderberg in Sweden and Interbev, Bibendum, Strøm and Best Buys in Norway. Altia Denmark, Altia Eesti, Altia Latvia and Jaunalko operate in the open markets Denmark, Estonia and Latvia.

The corporation was formed from the production and import sectors of the old alcohol monopoly Alko. Today, Altia is no longer a part of Alko, and Alko itself has only a distribution monopoly.

Altia acquired Scandinavian Beverage Group in 2004. In 2010 Altia acquired a portfolio of wine brands including Chill Out and Blossa Glögg and a portfolio of Swedish and Danish heritage spirits. The spirits portfolio consists of e.g. O. P. Anderson, Skåne Akvavit, Svenska Nubbar, 1-Enkelt Bitter, Explorer Vodka, Kronvodka, Lord Calvert Canadian Whisky and Barracuda Rum. The acquisition also included Svendborg bottling facility in Denmark and the logistics centres in Odense, Denmark, and Årsta, Sweden.[1][2]

The most famous own products of Altia are Koskenkorva and Jaloviina in Finland, Explorer Vodka, Grönstedt's Cognac, Blossa Glögg and Chill Out wines in Sweden, 1 Enkelt in Denmark, Saaremaa Vodka in Estonia and Renault Cognac in Travel Trade. Altia also produces Finlandia Vodka, which is wholly owned by the US spirits company, Brown-Forman.[3] The sale of Finlandia to Brown-Forman Corporation is part of a broader privatization program to reduce Finland's government ownership of state-enterprise.[4]

External links[edit]

Notes[edit]

  1. ^ "Altia Acquires A Wine And Spirits Portfolio From Pernod Ricard". Altia Corporation. 15 February 2010. Archived from the original on 13 June 2013. Retrieved 29 November 2011. 
  2. ^ "Acquisition Between Altia and Pernod Ricard Completed". Altia Corporation. 3 May 2010. Archived from the original on 31 May 2013. Retrieved 29 November 2011. 
  3. ^ "Business Wire article on Brown-Forman's incremental purchases of Finlandia". Findarticles.com. Retrieved 2010-10-06. 
  4. ^ https://ideas.repec.org/p/ces/ceswps/_1012.html University of Connecticut's Department of Economics