Alyque Padamsee

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Alyque Padamsee
Alyque Padamsee at Samriddhi.jpg
Occupation Theatre personality,
Ad-film maker
Spouse(s) Pearl Padamsee (divorced)[citation needed]
Dolly Thakore (divorced)[citation needed]
Sharon Prabhakar (separated)
Children Quasar Padamsee
Shazahn Padamsee
Raell Padamsee

Alyque Padamsee is an Indian theater personality and ad film maker. He is probably best known in the English-speaking world for playing Muhammad Ali Jinnah in the film Gandhi. Besides being involved in Indian theatre as an actor and producer, Padamsee is well known as an advertising professional who headed the advertising company Lintas.[1][2][3]

Personal life[edit]

Padamsee was born into a traditional Khoja Muslim family, but describes himself as an agnostic who disinherited his religion at the age of 18. [4][5] He has been married twice — to Pearl Padamsee with whom he has a daughter, Raell Padamsee and son, Rahul Padamsee;[6] and later to Sharon Prabhakar with whom he has a daughter, actress Shazahn Padamsee. He also had a son Quasar Padamsee with Dolly Thakore, before he married Sharon. All three women were connected with the performing arts.


A Double Life (autobiography) Padamsee created Lalitaji for Surf, Cherry Charlie for Cherry Blossom Shoe Polish, the MRF Muscle Man, the Liril girl in the waterfall, the Kamasutra couple, Hamara Bajaj, the TV detective Karamchand, the Fair & Handsome brand, etc. Recently he created the Idea of a Fatwa against Terrorism which was announced by the Grand Mufti of the Deoband Uloom. Furthermore for the Golden Jubilee of The Indian Institute Technology Bombay his Idea of starting an initiative to create 10 Great Ideas That Will Change The World In The Next 50 Years caused a great deal of excitement. He is also working on AIDS Prevention Idea with the Dept. of Biotechnology.

Padamsee is CEO of AP Advertising Pvt. Ltd., the well-known Image and Communications Consultants, who have provided consultancy services to a number of national and multinational companies, as Creative Advisor.

For 14 years, Padamsee was the Chief Executive who built Lintas India to be one of the top agencies in the country. He went on to become the Regional Co-ordinator of Lintas South Asia.

  • Known as the Brand Father of Indian advertising, Padamsee has built over 100 brands.
  • Padamsee is also the guru of the English Theatre in India and is famous for his Theatre productions like Evita, Jesus Christ Superstar, Tuglaq, and his latest, Broken Images, which was invited to the Kennedy Center in Washington, DC recently.[when?] He was conferred the Lifetime Achievement Award for Theatre by the Sangeet Natak Akademi; and this January the Tagore Ratna.
  • Internationally, Padamsee is well known for his portrayal of Muhammad Ali Jinnah in Sir Richard Attenborough's Gandhi. He is also the only Indian to be voted into the International Clio Hall of Fame, the Oscars of World Advertising.
  • He works as a Social Activist for the Citizens for Justice & Peace, the Citizens Action Group, and he is on the Advisory Council of the Indian Institute of Technology (IIT Bombay).
  • The President of India conferred on him the Padmashree Award. The Advertising Club of Mumbai named him "Advertising Man of the Century".
  • Earlier he worked as Communications Advisor to Chandrababu Naidu, the former Chief Minister of Andhra Pradesh State.
  • Recently he was appointed to the Prime Minister's AIDS Task Force (Earlier served as Advisor to Prime Minister Rajiv Gandhi on Commercial Television).
  • His best seller book on Advertising entitled A Double Life is prescribed in business schools.
  • Padamsee has been a communications expert for over four decades. He is the Chairman of the London Institute of Corporate Training at which he conducts courses on leadership training and ideation for institutions like Tata Steel, Infosys, Reliance Industries, Harvard Business School, Goldman Sachs, Deloitte and over a dozen other renowned corporations.
  • Received Rabindranath Tagore RATNA from Sangeet Natak Akademi.


  1. ^ Singh, Sangeetha (9 November 2002). "The Alyque Padamsee brand of life". Times of India. Retrieved 9 February 2010. 
  2. ^ Roy Mitra, Indrani (4 October 2006). "'A great ad is an ad that generates great sales'". Rediff. Archived from the original on 22 January 2010. Retrieved 9 February 2010. 
  3. ^ SenGupta, Anuradha (3 August 2008). "Being Alyque Padamsee: India's dream merchant". CNN-IBN. Archived from the original on 25 January 2010. Retrieved 9 February 2010. 
  4. ^
  5. ^
  6. ^ "Pathbreakers: Rael Padamsee". Hindustan Times. March 8, 2006. 

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