Amanda Palmer (film executive)
|Born||May 17, 1976|
|Occupation||Film & media executive, Producer and Journalist|
Amanda Palmer is an Australian-English global media and film executive and international journalist, whose 18-year-career in film and media entertainment, content creation and entertainment platforms has spanned Australia, Britain, United States and the Middle East.
Palmer most recently served as the Executive Director of Doha Film Institute (DFI), an organisation she set up on behalf of Qatar’s H.E. Sheikha Al-Mayassa bint Hamad bin Khalifa Al-Thani, as well as running the Doha Tribeca Film Festival (DTFF) from 2009 to 2012.
On her departure, DFI Founder and Chair, H.E. Sheikha Al Mayassa stated on July 7, 2012: “Amanda played an instrumental role in growing DTFF and positioning DFI as a recognized film entity. Under her leadership, DFI has established many successful relationships with key industry professionals and other international organisations”.
Palmer resigned from DFI as Executive Director to set up her own company while consulting in multi-media, film, content and entertainment.
From 2006 to 2011 Palmer was also Head of Entertainment at Al Jazeera English  and created, produced and presented flagship programs, including the cultural travel series “48” and flagship specialist film program, The Fabulous Picture Show, which was still broadcast in 2012 to global audiences.
Early life 
Palmer was born in Australia to a British father and an Australian mother and is eldest to four siblings. Palmer grew up, moving frequently between cities and countries, and completed her undergraduate education at University of Technology, Sydney, Australia, with a B.A. in Communications, majoring in journalism while also studying film and theatre at Australian Theatre for Young People (ATYP) and studying vocal performance at Australian Institute of Music (AIM).
Early career 
Palmer launched her professional journalistic career as a cadet, joining Seven Network Australia where her first producer and reporter role was on the long-running daily news and long format feature program “11am” before transitioning to a national producer and reporter in the Sydney bureau at 21-years-old.
In 1996, Amanda was among ten global journalists selected to take part of CNN’s prestigious ‘International Professional Program’ based at the Atlanta headquarters for two months, launching her foray into global content and international journalism.
Shortly after, Palmer relocated to London to pursue her international career, first joining CNN London’s 'Business International’, then ‘The Music Room’. Shortly after, she also earned the coveted role as European bureau chief and foreign correspondent based in London for Seven Network in 2001, producing daily news and current affairs and travelled to USA to cover events shortly after the September 11 attacks in New York. Palmer joined Associated Press Television in 2003, during the coverage of the second Iraq War. In 2005, Palmer joined Al Jazeera English as Head of Entertainment  and went on to create, produce and direct the flagship international feature programs, “The Fabulous Picture Show”  and the popular cultural travel series, “48” which saw her produce specialist programming from 16 countries, including Syria, Chad, and Bosnia and was broadcast regularly to millions of global viewers.
Film career 
In April 2007, Palmer was asked to also assist Qatar to develop a film festival and film industry, based on educating, training and inspiring local film culture and contribute to the building of Qatar’s long term film industry, playing a role similar to that of Qatar-created media channel, Al Jazeera, which had become instrumental in building an independent broadcaster for the Arab world ten years earlier.
On behalf of the Emir’s daughter, H.E. Sheikha Al-Mayassa bint Hamad bin Khalifa Al-Thani, Palmer developed and executed a strategic vision to incubate a filmmaking and film-appreciation culture and organically support the growth of the local film community by first launching a community minded festival film festival known as Doha Tribeca Film Festival  and spearheading a partnership with Tribeca Enterprises, while also launching local film education ahead of the festival.
Palmer spearheaded this endeavour, with the festival attracting 5,000 people on opening night. Shortly after, Palmer spearhead the building of Qatar’s first international independent cultural organization dedicated to film, the Doha Film Institute (DFI) founded and chaired by H.E. Sheikha Al Mayassa, which was officially launched in May 2010 at the Cannes Film Festival  alongside an ambitious commitment to fund Arab films, which included regional grants for award winning Middle Eastern films; ‘Hawi’ (Ibrahim El Batout), ‘A Man of Honour’ (Jean Claude Codsi) and ‘Where Do We Go Now?’ (Nadine Labaki).
Meanwhile, Palmer also led three international and community-minded Doha Tribeca Film Festivals (DTFF)  which included an Arab film competition for documentary and narrative films. A new award was added in 2011 for local Qatar filmmakers known as ‘Made in Qatar’.
The festival was a cultural partnership with Tribeca Enterprises which she managed from 2007 and launched with the first festival in 2009 which attracted more than 5,000 guests to watch the opening night film and 50,000 local and international attendees over the five-day festival event, an unprecedented success in Qatar for this kind of film event.
During her tenure, Palmer also built teams for DFI’s year-round strategy and initiatives which included community outreach programs, professional mentoring programs to develop local film talent; year round film programming of independent films in the country; setting up Qatar’s first in-house content driven film website, driven by year round social media campaigns. Palmer’s last project was the Gulf Development Unit (GDU), appointing Qatari filmmaker Mahdi Ali Ali to focus on Qatari filmmakers. Palmer also managed high-level relationships that included industry legends and cultural and educational partnerships like Robert De Niro’s Tribeca Enterprises, Martin Scorsese’s World Cinema Foundation  and Mira Nair’s Maisha Labs  while also working closely with Qatar’s government, especially the Ministry of Culture.
At Doha Film Institute, Palmer also set up and managed the Film Financing Division that supported over 70 local, regional and international films including Qatar’s first international co-production Jean Jacques Annaud’s “Black Gold” starring Antonio Banderas, Frieda Pinto, Tahar Rahim, Mark Strong  which was number one in UAE box office in 2011. Palmer oversaw DFI’s co-productions on additional projects including: Salma Hayek and Participant Media’s feature adaptation of Khalil Gibran’s The Prophet; Mira Nair’s The Reluctant Fundamentalist - which opened the 2012 Venice Film Festival and played at festivals in Toronto, London and Doha; Kanye West’s Cruel Summer “seven screens” installation which premiered at Cannes in 2012 —filmed entirely in Qatar  including 100 local extras and featured Qatar’s first woman in a lead role, a media student credited as ‘Sara’; and acclaimed Lebanese director, Ziad Doueiri’s The Attack -- screened at the 2012 Toronto Film Festival, Telluride Film Festival, San Sebastian Film Festival  and many other films which are set for release in 2013.
As Executive Director, Palmer’s role was high profile and visible as the organisation’s key spokesperson.
In July 2012, Palmer resigned from her DFI Executive Director role to continue her own pursuits. With that announcement, DFI Founder and Chair, H.E. Sheikha Al Mayassa publicly stated: “Amanda played an instrumental role in growing DTFF and positioning DFI as a recognized film entity. Under her leadership, DFI has established many successful relationships with key industry professionals and other international organisations”.
- Official website
- Biography: Amanda Palmer