Amcal
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| Industry | Pharmacy retailer |
|---|---|
| Founder(s) | Major General C. H. Simpson |
| Area served | Australia & New Zealand |
| Owner(s) | Sigma Pharmaceuticals Limited |
| Website | http://www.amcal.com.au/ http://www.amcal.co.nz/ |
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This article relies on references to primary sources or sources affiliated with the subject, rather than references from independent authors and third-party publications. Please add citations from reliable sources. (December 2006) |
Allied Master Chemists of Australia Limited (Amcal) was founded by Major General C. H. Simpson on 13 July 1937, starting a movement that was to greatly influence pharmacy in Australia. The founding group consisted of 11 pharmacists who saw the value in joining together to maximise buying so as to offer competitive prices and better product ranges to their customers.
The launch of Amcal to consumers was included personal letters to each household, window posters, a giveaway of a tablet of soap and a brochure entitled "Why this is an Amcal Pharmacy".
[edit] Australia
Originally Amcal was a buying group owned by the members who all had shares in the Amcal group. Sigma bought out the members shares in 2000 with the lure of more money and better centralised marketing. It is still a marketing group, however a franchise division of Amcal called Amcal Max is now marketing under a more competitive and complient model. In Australia, Amcal is operated by Sigma Pharmaceuticals Limited.
[edit] New Zealand
In New Zealand, Amcal is a pharmacy franchise. Amcal's marketing is managed by the owner of Amcal New Zealand, Pharmacybrands, a division of Australian Pharmaceutical Industries.
[edit] External links
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