|Traded as||OMX: AMEAS|
|Key people||Anssi Vanjoki (Chairman), Heikki Takala (President and CEO)|
|Products||Athletic shoes, sports and fitness equipment|
|Revenue||€1.740 billion (2010)|
|Operating income||€96.8 million (2010)|
|Profit||€68.8 million (2010)|
|Total assets||€1.654 billion (end 2010)|
|Total equity||€790.2 million (end 2010)|
|Employees||6,600 (end 2010)|
Established in 1950 as an industrial conglomerate with interests as diverse as shipowning, tobacco products and publishing, Amer has gradually evolved into a multinational firm devoted to the production and marketing of sporting goods. Today, the company employs approximately 7,000 people.
The company began life as a tobacco manufacturer and distributor, Amer-Tupakka, in 1950 and acquired the right to produce and sell Philip Morris cigarettes in Finland in 1961. In the 1960s, the significant profits from the company's tobacco interests were invested in three commercial ships. A publishing and printing division was added in 1970 with the purchase of the Finnish company Weilin+Göös, and the company listed on the Helsinki Stock Exchange in 1977, four years after changing its name to Amer-Yhtymä (English: Amer Group). In the 1980s, Amer moved into the vehicle import industry by acquiring the firm Korpivaara, and with it the exclusive rights to import and distribute such brands as Citroën and Toyota. The decade also saw the company expand into the textiles and plastics markets.
Focus on sport
In 1986, Amer established a sports division after acquiring a majority stake in the golf equipment maker MacGregor Golf from Jack Nicklaus. Despite this, the company was involved in the sports equipment market as early as 1974, when it bought over the hockey gear maker then known as Koho-Tuote. These interests were sold in 1986. Three years later, Amer acquired the Chicago-based Wilson Sporting Goods Company, a leading producer of golf clubs, racquets and other sporting equipment, marking a major change in strategy for the company. Further acquisitions followed in the shape of the Austrian ski manufacturer Atomic in 1994 and the Finnish sports instrument maker Suunto in 1999. The American baseball and softball bat firm Demarini was purchased a year later, falling under the Wilson division. During this time, many of the business areas no longer deemed to be core were divested, although the company retained its tobacco business until 2004 when it was sold back to Philip Morris. In 2005, Amer acquired the outdoor sports company Salomon from Adidas for €485 million. In the same year, the company officially changed its name to Amer Sports Corporation.
Amer divides its operations into three business units: winter and outdoor sports, ball sports (consisting simply of Wilson) and fitness (of which all products carry the Precor USA brand). The winter and outdoor business segment is the largest, contributing 58% of Amer Sports' revenue in 2010. The group produces products under seven flagship brands: Salomon, Wilson, Precor, Suunto, Atomic, Mavic and Arc'teryx (the latter two having previously been subsidiaries of Salomon when under the ownership of Adidas). Other smaller brands held by the group include Volant, Nikita. and DeMarini.
The company's global headquarters are located in Käpylä, Helsinki, Finland, with manufacturing and sales locations worldwide. Amer's North American headquarters were moved from Portland, Oregon to a location in Ogden, Utah in 2007.
- "Annual Results 2010". Amer Sports. Retrieved 6 February 2011.
- "Amer Sports history". Amer Sports. Archived from the original on 31 March 2008. Retrieved 2008-04-11.
- Cohen, M.L. (2006). "Amer Group plc". International Directory of Company Histories. The Gale Group. Archived from the original on 17 May 2008. Retrieved 2008-04-11.
- "COMPANY NEWS; MacGregor Sale". Reuters (The New York Times). 3 December 1986. Retrieved 2008-04-11.
- Freudenheim, Milt (21 February 1989). "Amer Group to Acquire Wilson Sporting Goods". The New York Times. Retrieved 2008-04-11.
- "Amer's ownership in Suunto rises to 98.7 percent" (Press release). Amer Sports. 1 December 1999. Retrieved 2008-04-11.
- "Wilson Sporting Goods Co acquires DeMarini Sports Inc". Thomson Financial. 19 January 2000. Retrieved 2008-04-11.
- "Amer Group giving up tobacco business; company to concentrate on sporting goods". Helsingin Sanomat. 19 December 2003. Retrieved 2008-04-11.
- Tomlinson, Heather (3 May 2005). "Adidas sells ski and surf group for £329m". The Guardian. Retrieved 2008-04-11.
- "Amer Group Plc changes name to Amer Sports Corporation". Nordic Business Report. 24 March 2005. Retrieved 2008-04-11.
- "Amer Sports business segments". Amer Sports. Archived from the original on 2008-04-10. Retrieved 2008-04-11.
- "Amer Sports brands". Amer Sports. Archived from the original on 23 April 2008. Retrieved 2008-04-11.
- "Owner of Salomon, Atomic moving U.S. HQ to Utah". Ski Racing. 16 October 2006. Retrieved 2008-04-11.[dead link]