American Express Red
The American Express Red is an American Express credit card which has been launched for the first time in the United Kingdom in March 2006. Applicants must be UK residents. It is part of the Product Red initiative.
The principle of the card is that every time money is spent with it, 1% of the amount is sent to a fund called Global Fund, created in 2002 to fight against AIDS, Tuberculosis and Malaria. When the yearly spending amount exceeds £5000 a year, this percentage is increased to 1.25%.
In the UK, the card is advertised by spokespersons such as Bono, Gisele Bündchen and Elle Macpherson.
Red American Express is mentioned in the songs "The Way I Are" by Timbaland ft. Keri Hilson, and "She Mine" by Bow Wow ft. T-Pain.
In Spring 2011, American Express and Product Red no longer allow online applications and they are scaling down on advertising. Applications now have to be made via telephone directly to American Express.
As of August 2011 American Express have scaled back support for the RED card and all applications for new cards are closed.
[edit] External links
- American Express RED official website
- Why the new Amex card makes me see red Spiked Online, 28 September 2006
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