American Legend Cooperative

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The American Legend Cooperative (ALC) is an agricultural marketing cooperative of mink fur farmers in the United States and Canada, best known for its Blackglama and American Legend brands of fur. American Legend was formed in 1986 as a merger of the Great Lakes Mink Association (GLMA) and the Mutation Mink Breeders Association (EMBA).

GLMA was formed in 1941 by mink breeders in the Great Lakes region of the United States who bred a black-furred mink which they characterize as "the richest, deepest, most lustrous dark mink with the lightest, most flexible leather", and trademarked it as Blackglama. Their long-running advertising campaign is known by the tagline "What becomes a legend most?", featuring a series of celebrities modeling their furs. The mark "Blackglama" is a play on the word "glamor" and the initialism "GLMA".

EMBA was formed in 1942 by mink ranchers specializing in clear bright fur colors, to which they gave distinctive trade names: Autumn Haze (brown), Desert Gold (light brown), Argenta (grey), Cerulean (blue), Lutetia (gunmetal), Azurene (pale grey), Jasmine (white), Tourmaline (pale beige), Arcturus (lavender beige), Diadem (pale brown), Aeolian (grey taupe).[1] EMBA used the trademark "The American Mink".

Membership[edit]

Membership in the American Legend Cooperative is open to active mink farmers in the United States or Canada who have sold over 1200 mink pelts at American Legend auctions within the previous year and who are approved by the cooperative's Board of Directors.[2]

'Blackglama - What Becomes a Legend Most' Spokesmodels[edit]

Communications[edit]

ALC is a founding member of the North American Fur Industry Communications group (NAFIC),[3] established in 2013 as a cooperative public educational program for the fur industry in Canada and the USA. NAFIC disseminates information via the Internet under the brand name “Truth About Fur”.

References[edit]

  1. ^ Richard M. Shackelford, "Domestic Production of Mink and Foxes", Proceedings of the Twenty-ninth annual National Breeders' Roundtable, 1980. full text
  2. ^ American Legend Cooperative Membership
  3. ^ North American Fur Industry Communications group (NAFIC).

External links[edit]