American Marketing Association
The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States.
The AMA was formed in 1937 from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs. The AMA publishes the Journal of Public Policy & Marketing, Journal of Marketing Research, Marketing Education Review, and Journal of Marketing. It is also the exclusive distributor of The Chief Marketing Officer Journal.
The American Marketing Association has a board of directors and a set of councils with positions that are elected annually by its members.
- "About AMA". American Marketing Association. Archived from the original on 18 October 2008. Retrieved 2008-10-03.
- "Chapters". American Marketing Association. 2007. Archived from the original on October 31, 2007. Retrieved December 1, 2007.
- "History of the American Marketing Association". American Marketing Association. 2010. Retrieved October 10, 2010.
- Boone, Louis E., and David L. Kurtz. Contemporary Marketing. Fort Worth, TX: Dryden Press, 1992. ISBN 978-0-03-054018-9
- American Marketing Association 2012-2013 Election. (2012). Marketing News, 46(2), 6-7.
- www.marketingpower.com – AMA website for professional marketers
|This article about an organization in the United States is a stub. You can help Wikipedia by expanding it.|
|This article about a business, industry, or trade-related organization is a stub. You can help Wikipedia by expanding it.|