American Marketing Association
From Wikipedia, the free encyclopedia
The American Marketing Association is a professional association for marketers. As of 2008 it had approximately 40,000 members.[1] There are collegiate chapters on 250 campuses.[2]
The AMA was formed in 1937 from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs, widely held by libraries. [3]
It publishes the standard industry publications, Journal of Public Policy & Marketing, Journal of Marketing Research, Marketing Education Review, and Journal of Marketing
[edit] See also
[edit] References
- ^ ""About AMA"". American Marketing Association. http://www.marketingpower.com/AboutAMA/Pages/default.aspx. Retrieved on 2008-10-03.
- ^ ""Chapters"". American Marketing Association. 2007. http://www.marketingpower.com/content24499.php. Retrieved on December 1 2007.
- ^ Boone, Louis E., and David L. Kurtz. Contemporary Marketing. Fort Worth, TX: Dryden Press, 1992. ISBN 9780030540189
[edit] External links
- AMA website
- http://www.AMABoston.com/ AMA Boston website
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