American Marketing Association
The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012.[1] It has 76 professional chapters and 250 collegiate chapters across the United States.[2][3]
The AMA was formed in 1937 from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs.[4] The AMA publishes the Journal of Public Policy & Marketing, Journal of Marketing Research, Marketing Education Review, and Journal of Marketing. It is also the exclusive distributor of The Chief Marketing Officer Journal.
Organization [edit]
The American Marketing Association has a board of directors and a set of councils with positions that are elected annually by its members.[5]
References [edit]
- ^ "About AMA". American Marketing Association. Archived from the original on 18 October 2008. Retrieved 2008-10-03.
- ^ "Chapters". American Marketing Association. 2007. Archived from the original on October 31, 2007. Retrieved December 1, 2007.
- ^ "History of the American Marketing Association". American Marketing Association. 2010. Retrieved October 10, 2010.
- ^ Boone, Louis E., and David L. Kurtz. Contemporary Marketing. Fort Worth, TX: Dryden Press, 1992. ISBN 978-0-03-054018-9
- ^ American Marketing Association 2012-2013 Election. (2012). Marketing News, 46(2), 6-7.
External links [edit]
- www.marketingpower.com – AMA website for professional marketers
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