Amorepacific Corporation

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Amorepacific Corporation
Type Public
Traded as KRX: 002790
Industry Personal care
Founded Family owned business in operation since 1932[1]
Incorporated in 1945
Founders Suh Seong-Hwan
Headquarters Seoul, South Korea
Key people Suh Kyung-Bae (president and CEO)
Products Cosmetics, Perfume
Revenue Increase US$ 3.7 billion (2013)[2]
Operating income Increase US$ 451 million (2013)[2]
Net income Increase US$ 156 million (2013)[2]
Total assets Increase US$ 4.72 billion (2013)[3]
Total equity Increase US$ 3.75 billion (2013)[3]
Employees 4,724 (non-consolidated) in Korea (2012)
Website Official website

Amorepacific Corporation (hangul:아모레퍼시픽) is a chemical and cosmetics company established in 1945. It is headquartered in Yongsan-gu Seoul, South Korea. The company is the largest of its kind in South Korea, with over 1.5 trillion in sales in 2008[4] and is among the Top 20 Global Beauty Companies.

Amorepacific is a leading cosmetic brand in South Korea and is popular in other Asian countries and beyond. Laneige (French for The Snow) appeared as a product line of Amore Pacific in 1993 and became available outside of Korea since 2003.

The company also markets products under the name of Etude (French for Study). Laneige products are available outside Asia, in Europe, Asia Pacific, North America, and South America.[5]

Their current president and CEO is Kyung-Bae Suh.

Products[edit]

Spokespersons[edit]

In media[edit]

In 2013, the Laneige brand was featured in Seoul Broadcasting System drama That Winter, The Wind Blows, starring Jo In-sung and Song Hye-kyo. Song has been a spokesperson for six years. In episode four, Jo waits for Song while she gets a makeover at a Laneige store, in preparation for attending her high school reunion.[11]

References[edit]

  1. ^ "동백기름 만들던 부엌에서 세계 최고수준 공장까지". stylem.mt.co.kr. Retrieved 2013-04-07. 
  2. ^ a b c "Amorepacific Group(002790:Korea Stock Exchange (Koscom)) Income Statement". businessweek.com. Retrieved 2014-04-25. 
  3. ^ a b "Amorepacific Group(002790:Korea Stock Exchange (Koscom)) Balance Sheet". businessweek.com. Retrieved 2014-04-25. 
  4. ^ 60 years of helping Korea feel pretty. Korea JoongAng Daily. April 20, 2009. Retrieved April 7, 2012.
  5. ^ Our Brands - AmorePacific.com
  6. ^ "Male Consumers Invade Traditional Women's Markets". Chosun Ilbo. 8 August 2007. Retrieved 12 January 2013. 
  7. ^ "Hyun Bin Stops Traffic in Downtown Seoul". Chosun Ilbo. 28 January 2011. Retrieved 12 January 2013. 
  8. ^ Sunwoo, Carla (9 January 2013). "F(x) members in the Etude House". Jangang Daily. Retrieved 12 January 2013. 
  9. ^ Ho, Stewart (8 January 2013). "f(x)’s Sulli and Krystal Become the Faces of Etude House". enewsWorld. CJ E&M. Retrieved 12 January 2013. 
  10. ^ "Yoona to Become the New Model of Innisfree". AmorePacific.com. 8 July 2010. 
  11. ^ Do, Je-hae (20 March 2013). "Soap opera, literally: Viewers frustrated over blurring boundaries between dramas, commercials". Korea Times. Retrieved 22 March 2013. 

External links[edit]

Company homepage
Products homepages