Amorepacific Corporation

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Native name 아모레퍼시픽
Founded 1945
Founders Suh Seong-Hwan

HQ: Seoul, South Korea R&D: South Korea, China, France

Production: South Korea, China

Since being founded in 1945, AMOREPACIFIC has had a single, clear mission: to present its unique perception of beauty, namely what it calls the ‘Asian Beauty’ to global customers. As the leading Korean cosmetics company, the beauty ideal that AMOREPACIFIC seeks is the ‘beauty that creates harmony between the inside and the outside, based on deep understanding of nature and human.’ AMOREPACIFIC has devoted its best to realize and promote such ‘Asian Beauty’ around the world. AMOREPACIFIC is a global brand company with nearly 30 cosmetics, personal care, and health care brands – many of which are immensely popular with global customers around the world – including Sulwhasoo, LANEIGE, Mamonde, ETUDE, and innisfree.

Delivering ‘Asian Beauty’ to the World AMOREPACIFIC has made continuous efforts to reach out to global customers since 1964 when it succeeded Korea’s first cosmetics exports under the brand name Oscar. AMOREPACIFIC has pursued its global brand strategy since the early 1990s and established global production bases in China and France, opening a new phase of its global expansion in early 2000s. Today AMOREPACIFIC has 16 subsidiaries in more than 10 countries around the world, and operates globally in North America, Europe, and Asia.



In media[edit]

In 2013, the Laneige brand was featured in Seoul Broadcasting System drama That Winter, The Wind Blows, starring Jo In-sung and Song Hye-kyo. Song has been a spokesperson for six years. In episode four, Jo waits for Song while she gets a makeover at a Laneige store, in preparation for attending her high school reunion.[6]


  1. ^ "Male Consumers Invade Traditional Women's Markets". Chosun Ilbo. 8 August 2007. Retrieved 12 January 2013. 
  2. ^ "Hyun Bin Stops Traffic in Downtown Seoul". Chosun Ilbo. 28 January 2011. Retrieved 12 January 2013. 
  3. ^ Sunwoo, Carla (9 January 2013). "F(x) members in the Etude House". Jangang Daily. Retrieved 12 January 2013. 
  4. ^ Ho, Stewart (8 January 2013). "f(x)’s Sulli and Krystal Become the Faces of Etude House". enewsWorld. CJ E&M. Retrieved 12 January 2013. 
  5. ^ "Yoona to Become the New Model of Innisfree". 8 July 2010. 
  6. ^ Do, Je-hae (20 March 2013). "Soap opera, literally: Viewers frustrated over blurring boundaries between dramas, commercials". Korea Times. Retrieved 22 March 2013. 

External links[edit]

Company homepage
Products homepages