Since being founded in 1945, AMOREPACIFIC has had a single, clear mission: to present its unique perception of beauty, namely what it calls the ‘Asian Beauty’ to global customers. As the leading Korean cosmetics company, the beauty ideal that AMOREPACIFIC seeks is the ‘beauty that creates harmony between the inside and the outside, based on deep understanding of nature and human.’ AMOREPACIFIC has devoted its best to realize and promote such ‘Asian Beauty’ around the world. AMOREPACIFIC is a global brand company with nearly 30 cosmetics, personal care, and health care brands – many of which are immensely popular with global customers around the world – including Sulwhasoo, LANEIGE, Mamonde, ETUDE, and innisfree.
Delivering ‘Asian Beauty’ to the World AMOREPACIFIC has made continuous efforts to reach out to global customers since 1964 when it succeeded Korea’s first cosmetics exports under the brand name Oscar. AMOREPACIFIC has pursued its global brand strategy since the early 1990s and established global production bases in China and France, opening a new phase of its global expansion in early 2000s. Today AMOREPACIFIC has 16 subsidiaries in more than 10 countries around the world, and operates globally in North America, Europe, and Asia.