|Industry||Ayurvedic health-care products, beauty products, Informational Technology, Business process outsourcing|
|Headquarters||42–45 Luz Church Road, Mylapore, Chennai – 600004,India|
Amrutanjan was established as a patent medicine business in Mumbai in 1893 by K. Nageswara Rao Pantulu who was a journalist, social reformer and freedom fighter. The headquarters were shifted to Chennai in 1914.
Main article: Amrutanjan
Even today,the words "Bombay" are inscribed along with Amrutanjan on the lid of its most well-known product, the pain balm. In 1936, Amrutanjan became a public limited company with the name Amrutanjan Limited. Nageswara Rao popularised the balm by distributing it free-of-cost at music concerts.
In 13 November 2007, the Company changed its name from Amrutanjan Limited to Amrutanjan Healthcare Limited and has ever since been known by that name.
On 4 July 2002, Amrutanjan Healthcare entered the U.S. market. It is now headed by Sambhu Prasad, the grandson of Nageshwara Rao.
Amrutanjan Healthcare's main product is its pain balm. In 2002, Amrutanjan Healthcare launched a series of anti-diabetic medicines called Diakyur. Of recent, it has plans of selling olive oil and pesticides. In 2004, the company launched herbal mouth-fresheners under the brand name "Affair".
The Amrutanjan group also includes a software company called Amrutanjan Infotech. In July 2001, Amrutanjan Infotech's call-centre began its operations.
In May 2011 Amrutanjan has diversified into foods, by buying out Siva’s Soft Drink Pvt Ltd, a Chennai-based company which sells fruit juices under the Fruitnik brand.It has relatively paid out Rs.260 Million for the acquisition.
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- Venkat, Archana (November 6, 2007). "Amrutanjan adding olive oil, home insecticides to portfolio". The Hindu Business Line. Archived from the original on 12 October 2008. Retrieved 2008-10-21.
- Venkat, Archana (September 28, 2004). "Amrutanjan's Affair with mouth fresheners". The Hindu Business Line. Retrieved 2008-10-21.
- "Amrutanjan Infotech's call centre to go online shortly". The Hindu. Retrieved 2008-10-21.